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Market Analysis
Entry Strategies
Expansion
India Fun Facts
Miscellaneous
100
India’s currency, the Rupee, is currently exchanging at 51.8521 rupees per US dollar. In the past five years the exchange rate has fluctuated from around 39 rupees per dollar to over 54 rupees per dollar. This unstable exchange rate will cause Sargento to face this type of risk.
What is Currency Risk
100
We will use this Incoterm when entering the Indian market, because we want to make sure our product arrives to India properly and put as little risk on the buyers as possible.
What is CIF (Cost, Insurance, Freight)
100
Because Sargento is entering into a new markets, it is important they practice this type of responsibility. The business should operate by a ethical, legal, commercial, and public expectations of stakeholders, including customers, shareholders, employees, and communities.
What is Corporate social responsibility?
100
What is the current population of India? - (A) 1.22 Billion People (B) 1.35 Billion People (C) 587 Million People (D) 956 Million People
(A) 1.22 Billion People - Second most populous country (China is #1 with 1.35 Billion). 1 out of every 6 people in the world lives in India.
100
India has this type of market, characterized by being a former developing economy that achieved substantial industrialization, modernization, and rapid economic growth since the 1980S.
What is Emerging Market?
200
A multinational corporation entering the India market will have to deal with this type of country risk because of corruption, leftist political parties and local lobbies who oppose free trade and the privatization of private sector companies.
What is Political Risk
200
In order to internationalize effectively, this strategy will allow Sargento to meet it's goal of being locally responsive by adjusting our product to fit India’s current market trends while staying competitive and complying with foreign government regulations.
What is Multi-Domestic Strategy
200
As we expand we will try to move more towards this kind of strategy, by adapting products to specific markets when needed, but creating standardization in areas such as distribution and processing to help reduce costs.
What is Transnational?
200
Throughout the country, there are many different languages spoken. There are two languages, however, that are pretty widespread throughout the entire nation. What are they? - (A) Kashmiri & Hindi (B) Sanskrit & Punjabi (C) Hindi & English (D) Sanskrit & Hindi
(C) Hindi & English - Hindi is the first language of about 20% of India and it is the official language of the Indian government. Almost all advertising billboards in India are in English. There is not a single well-paying job in the country that does not require a good understanding of the English language. And, higher education is conducted entirely in English.
200
This company that overtook Nokia to become the world's largest maker of mobile phones.
What is Samsung Electronics
300
Because India is of this cultural orientation, Sargento will need to take extra time to build rapport and trust with Indian businessmen before making any business deals.
What is Relationship-Oriented
300
We have decided to use this type of exporting to enter the market, because it will provide us greater control over our product and operations and allow us to form better relationships with foreign intermediaries and buyers, which is important in the Indian culture.
What is Direct Exporting
300
Sargento plans to expand by acquiring a distribution center in India. By using this kind of investment it will help to remain closer to our partners and customers.
What is Foreign Direct Investment (FDI)?
300
This form of transportation accounts for approximately 90% of India's trade by volume.
What is Overseas Shipping
300
This is your DOUBLE JEOPARDY QUESTION!!! - At the beginning of the semester, professor Resch was giving us a little glimpse about his background, including where he is from. This town has a population of around 295,000 and was founded in 1715.
What is Karlsruhe