INDUSTRY JARGON TO AVOID
STEPS OF THE SALE
PRODUCT KNOWLEDGE
100
The Box

Finance office

100

This step helps the customer "Seal the deal", by getting to "feel the wheel".

Demonstration

100

2.7? She gone! What engine is taking its place in 2027 for the F150?

3.0 Eco Boost

200

Desking Rate

Blended Average APR

200

Here your chance to highlight the hot buttons and show off the car!

Presentation
200

This package allows customers the off road look without breaking the bank on basic Super  Dutys.

XL Off-Road 35in Tire Package

300
CRM

Our System

300

You only get one shot at a first impression, you better make it good.

Meet and Greet

300

That'll burn the tires! The new Dark Horse SC has this much power.

795 hp/660 lb-ft tq 

400
Pencil

Quote Sheet/Work Sheet

400

This step helps you find your customers needs in a vehicle

Interview

400

Thinning the options, these two engines are getting dropped from the 27 SD line up.

6.8 Gas, 6.7 SO Diesel

500
Up out front

Customers on the lot

500

They've driven it, now its time to build that total mental ownership.

Trial Close

500

Finally! This annoying feature has been dropped from the Ford 2027 line up.


Auto-Start Stop