marketing
The process of exploring, creating, and delivering value to satisfy a target audience needs while achieving a businesses goal.
what is marketing?
the money a business brings in from its normal, everyday activities before anything is subtracted
what is revenue?
A group of people working together toward a common goal, coordinated through some kind of structure.
what is an organization?
where catie is from
what is long island?
this test sorted classmates into 4 groups: blue, gold, green and orange
what is the true colors assessment?
Dividing customers by measurable traits — age, income, education, occupation, family size.
what is a demographic segment?
includes product sales, service fees, subscriptions, licensing, and advertising
what are revenue streams?
The system that defines how tasks, roles, and authority are divided, grouped, and coordinated in an organization
what is organizational structure?
catie's favorite color
what is purple?
a short, persuasive speech that explains who you are, what you do, or what your product/idea offers in about 30 to 60 seconds
what is an elevator pitch?
Dividing customers by lifestyle, values, interests, and attitudes.
what is a psychographic segement?
includes rent, salaries, insurance
what are fixed costs?
_________ leadership leads through structure, rules, and rewards
what is transactional?
catie worked for this NHL team over the summer
what is the new york islanders?
professor brooks is the assistant director of this office
what is the office of belonging?
Dividing customers by how they act — purchase habits, brand loyalty, usage rate, occasion
what is a behavioral segment?
the money going out to keep a business running and to produce what it sells
what are costs and expenses?
_______ leadership inspires change and growth in others
what is transformational?
catie's presentation pet peeve
what is "um"?
during this assignment you'll identify real-world challenges affecting individuals, organizations, communities, or society and begin developing solutions
what is the societal impact project?
The specific segment(s) a business chooses to focus its marketing and product efforts on.
necessities, wants and savings
what is the 50/30/20 rule?
_______ leadership makes decisions independently and expect compliance
what is autocratic?
catie's undergrad major
what is sports and entertainment marketing?
this assignment is due November 20th at 11:59
what is milestone 4?