Marketing
A measurable value that demonstrates how effectively a company is achieving key business objectives; organizations use this at multiple levels to evaluate their success at reaching targets.
KPI (Key Performance Indicator)
A form of false advertisement which uses hyperlink text or a thumbnail link that is designed to attract attention and entice users to follow that link and read, view, or listen to the linked piece of online content, with a defining characteristic of being deceptive, typically sensationalized or misleading
Click-bait
A standardized system for tagging text files to achieve font, color, graphic, and hyperlink effects on World Wide Web pages.
HTML (Hypertext Markup Language)
The commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself.
Brand Equity
The process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.
SEO (Search Engine Optimization)
An interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory.
Ar (Augmented Reality)
A psychological and social bias that makes us believe that what other people do and say in an attempt to reflect the correct behaviour, is in fact the correct way of doing or saying things
Social Proof
The distribution of elements of the design.
Balance
Obtain (information or input into a particular task or project) by enlisting the services of a large number of people, either paid or unpaid, typically via the Internet.
Crowdsource
The ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.
CTR (Click-Through-Rate)
A form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions.
Retargeting
Any form of content, such as images, videos, text and audio, that have been posted by users on online platforms such as social media and wikis.
UGC (User Generated Content)
The most widely used, proprietary color system for blending colors which includes colors that cannot be mixed in CMYK.
Pantone
An individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded.
Thought Leader
A completed activity, online or offline, that is important to the success of your business.
Conversion
A business marketing philosophy which considers business and all its parts as one single entity and gives a shared purpose to every activity and person related to that business.
Holistic Marketing
Information that is “quick” and easily digestible so that your audience won't have to dedicate minutes to reading or watching and feel "stuffed."
Snackable Content
A logo that uses the emotive qualities of color and form to convey your brand. Instead of being a recognizable image like an apple or a chicken, use shapes to represent your business.
Abstract Mark
A system of interrelated computing devices, mechanical and digital machines, objects, animals or people that are provided with unique identifiers and the ability to transfer data over a network without requiring human-to-human or human-to-computer interaction.
IOT (Internet-of-Things_
A session that triggers only a single request to an analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the analytics server during that session.
Bounce
An umbrella term for strategies focused solely on growth; usually used in relation to early-stage startups who need massive growth in a short time on small budgets.
Growth Hacking
Tells you whether comments about you are positive, negative, or neutral.
Sentiment Analysis
A software bug that seems to disappear or alter its behavior when one attempts to study it.
Heisenbug
Type of international private business self-regulation that aims to contribute to societal goals of a philanthropic, activist, or charitable nature or by engage in or support volunteering or ethically-oriented practices.
CSR (Corporate Social Responsibility)
Refers to the cost or expense incurred for every thousand potential customers who view the advertisement(s).
CPM (Cost-per-Mille)