Principles of Marketing
An actor is cooking dinner and talking about how easy it is to put together the ingredients in the package and whip up dinner in 15 minutes. This style of ad is known as
(A) dramatization
(B) cheerleading
(C) testimonial
(D) demonstration
(E) scientific
(D) demonstration
“Business information management” is a term sometimes used to refer to as?
A)human resources management
B)office management
C)business analytics
D)supply chain management
C) business analytics
What actions may reveal that a supervisor likes an idea you have?
A)Nodding
B)Smiling
C)Writing down the idea
D)All of the above
D)All of the above
This kind of marketing is not directed toward specific groups
A)online marketing
B)target marketing
C)marketing mix
D)mass marketing
D)mass marketing
Employees can most successfully navigate office politics and prevent unnecessary drama by
a. keeping concerns about the workplace to themselves
b. avoiding close relationships with coworkers
c. staying to themselves and not talking to others.
d. refusing to spread false rumors around the office
d. refusing to spread false rumors around the office
A nonprofit that wants to find sponsors for its golf event should do all of the following EXCEPT
(A) communicate its target market to potential sponsors
(B) analyze who potential sponsors might be based on the target audience
(C) explain to potential sponsors how much the sponsorship will add to the sponsor's revenue
(D) decide on sponsorship levels and the benefits attached to each level
(E) explain how being affiliated with the nonprofit will benefit the potential sponsor's brand
(C) explain to potential sponsors how much the sponsorship will add to the sponsor's revenue
Many business management and administration (BMA) careers involve dealing with employees, customers, or vendors, but which type of BMA career is all about people?
A)Supply chain management
B)Human resources management
C)Operations management
D)Business analytics
B) Human resources management
If a message recipient is frowning and has clenched fists, the emotional response being displayed is most likely...
A)Sadness
B)Anger
C)Excitement
D)Embarassment
B) Anger
A shoe repair shop is an example of
A)A consumer product
B)Manufacturing company
C)A service retailer
D)A wholesaler
C)A service retailer
A computer's internal processor is part of its
a. software
b. virtual training
d. hardware
d. expert systems
d. hardware
Cereal makers advertise heavily on children's TV/cable programs. The result is that many children ask—
even nag—their parents to buy a particular cereal. This is an example of
(A) demand promotion strategy
(B) an indirect strategy
(C) push-and-pull promotion strategy
(D) pull promotion strategy
(E) push promotion strategy
(D) pull promotion strategy
Dara is in charge of quality control at her company. Which type of business management and administration career does she have?
A)Supply chain management
B)Operations management
C)Business analytics
D)Human resources management
B) Operations management
An employee is preparing a formal report and must present important facts in the sequence in which they occurred. The employee should prepare the report by presenting the information in _____________ order.
A)Alphabetical
B)Reverse
C)Chronological
D)List
C)Chronological
An event such as the Super Bowl creates an economic impact on the host city or area.
A)True
B)False
A)True
A manufacturer that wants to reduce the cost of producing a product should strive to improve the firm's
a. sales
b. productivity
c. capital
d. profits
b. productivity
Which of the following is the first step in developing a strategic marketing plan?
(A) Development of goals
(B) Analysis of the environment
(C) Development of marketing strategies
(D) Development of the business mission
(E) Feedback on marketing acceptance
(D) Development of the business mission
The number of levels of management that a business needs usually depends on the:
A)size of the business
B)location of the facility
C)goals of the company
D)age of the employees
A) size of the business
What is a graphic aid that uses text to depict a sequence of events or the order of a process?
A)Flowchart
B)Bar graph
C)Pie Chart
D)Line graph
A)Flowchart
A)economics
B)competition
C)GDP
D)channels of distribution
D)channels of distribution
Rate of use, benefits derived, and loyalty are types of __________ segmentation
a. demographic
b.geographic
c. psychographic
b. productivity
b. productivity
A famous designer agrees to the use of his name on a men's cologne in exchange for a royalty. What kind of business arrangement is this?
(A) Licensing
(B) Franchise
(C) Strategic alliance
(D) Joint ownership
(A) Licensing
What must managers be able to do if they want employees to understand the business’s goals and be productive?
A)communicate clearly
B)obtain feedback
C)ask questions
D)listen carefully
A) communicate clearly
What are some examples of Capital goods?
A)Roads, iron, and iphones
B)Buildings, cars, and raw materials
C)Iphones, equipment, iron
D)Buildings, roads, and equipment.
D)Buildings, roads, and equipment.
What is any form of communication used to persuade people to buy?
A)royalties
B)core
C)promotion
D)endorsement
C)promotion
What is an advantage to businesses that use product-bundling strategies?
a. businesses usually reduce their suggestion selling and advertising efforts
b. businesses tend to spend less time training their employees
c. it usually reduces customers' comparision-shopping activities.
d. it usually reduces the need for the business to follow up with customers
c. it usually reduces customers' comparision-shopping activities.