Mental Shortcuts
This is one source of misinformation.
What is:
•Rumours and fiction
•Government and politicians
•Vested interests, industry and non-governmental organisations
•The media
•The internet?
This term means false or inaccurate information, especially that which is deliberately intended to deceive
What is misinformation?
Wealth is an example of this.
What is Value?
This is as the centre of the Golden Circle communication strategy.
What is Why?
Despite popular belief, there are none of these white, left-handed creatures in Antarctica.
What are polar bears?
This is is the specific term researchers use to refer to the process of using emotions to judge information
What is fluency?
Experience in life lead to these.
What are Beliefs?
One example of a characteristic which helps a person appear credible.
What is
•Expertise/knowledge
•Trustworthiness
•Credentials
•Attractiveness
•Similar beliefs or values
•Likeability/goodwill/dynamism?
Discovery Hut and Terra Nova Hut are leftover from expeditions led by this person.
Who is Robert F Scott?
This is a concept in social psychology when two actions or ideas are not psychologically consistent with each other, people will do all in their power to change them until they become consistent.
What is Cognitive Dissonance?
This effect is associated with that fact that people are more frequently exposed to widely shared beliefs, and such familiarity can become an indicator or truth, regardless of accuracy.
What is frequency effect?
Religion or faith is an example of this.
What is Belief?
These are also known as the three M's of messaging.
What are memorable, meaningful, and miniature?
This is thestudy of the internal dynamics and effects of glaciers.
What is glaciology?
This is is the tendency to search for, interpret, favor, and recall information in a way that affirms one's prior beliefs or hypotheses
What is Confirmation Bias?
These are universal concepts about what is important, what matters most to us, and assumptions we hold to be true.
What are values?
Conservation of the environment is an example of this.
What is Value?
Understanding the people you are speaking to and is crucial to good science communication.
What is knowing your audience?
The South Pole Station is named after these two exploers who raced to become the first in the South Pole in the early 1900s.
Who are Roald Amundsen and Robert F Scott?
This is a cognitive bias whereby people who are incompetent at something are unable to recognize their own incompetence.
What is the Dunning-Kruger Effect?
The acronym for this phrase is KISS.
What is Keep It Simple Stupid?
All people should be treated equally is an example of this.
What is Belief?
A term meaning special words or expressions used by a profession or group that are difficult for others to understand. Should be avoided when presenting to general audience.
What is Jargon?
This is an ocean current that flows clockwise from west to east around Antarctica, sometimes shortened to ACC.
What is Antarctic Circumpolar Current?