wine
c's and forces
3-tier system
wine classifications
BMC
100
This term is used to
describe the weight and
fullness of the wine in the
mouth.
What is the body?
100
Age, lifestyle, preferences.
• Example: Gen Z prefers approachable wines like rosé with
engaging labels.
What is Customers?
100
The order of the 3-tier system
Supplier, distributor, retailer
100
what is this wines classification
DOCG
100
Describes the bundle of products and services that create value for a
specific Customer Segment
Value Proposition
200
This term refers to the
aftertaste left in the mouth after
swallowing the wine.
It could be short, medium, or long
depending on the duration it stays.
What is the Finish?
200
Influence of
suppliers on pricing
and supply.
Supplier Power
200
Last in 3 tier system
Retailer
200
The top 3 classifications of wine
DOCG, DOC, IGT
200
Describes the types of relationships a company establishes with
specific Customer Segments
Customer relationships
300
Encompasses a variety of elements, including the soil, climate, topography,
and even the specific vineyard practices employed by winemakers.
What is a terroir?
300
Alternative drinks
influencing wine
sales.
What is availability of substitutes?
300
Second in the order of the 3 tier system
Distributor
300
2nd highest classification
DOC
300
Describes the most important things a company must do to make its
business model work
Key activities
400
This refers to the geographic location where the grapes were grown.
What is the region
400
External factors:
demographic, socio-
cultural, economic,
technological,
political/legal, natural.
What is context
400
Last 2 in 3 tier system
DISTRIBUTOR, RETAILER
400
3rd highest classification
IGT
400
Describes all costs incurred to operate a business model
Cost Structure
500
These are naturally occurring compounds that exist inside
grape skins, seeds, and stems.
What are Tannins?
500
Other wines,
alternative
beverages
(seltzers)
Competitors
500
first in 3 tier system
supplier
500
Lowest classification
Vdt
500
Describes the most important assets required to make a business model
work.
Key Activities