Personas
This persona is quota-driven as they try to meet targets for various metrics including new leads and conversion rates
Sales Leader
A discovery question for this LOB could be, "How do you currently manage risk for your suppliers compliance to your ESG efforts?"
TPRC
Which module would help our credit risk users gain a 10,000 foot view of all their current customers and the ongoing shifts in risk in Finance Analytics?
Portfolio Insights
Helps companies uncover which businesses are coming to their website
D&B Rev.up (bonus points if they say Rev.up for web)
Has a life goal of traveling to 100 countries
JC
This persona is concerned about the risk in setting up payment terms for business customers
Finance Credit leader
A discovery question for this LOB could be, "What is your current process for assessing risk for credit decisioning?"
F&RS
Solution for Hoovers customers who want to track buying signals for their target accounts
Bombora Intent
Automate credit decisions - with online credit application and instant credit scorecards
D&B credit intelligence
Has dual citizenship
Bianca
This persona has an industry pressure of managing unkown factors that impact their organization from a regulations and policy standpoint.
Compliance
How does your team utilize business insights to gain visibility into the health, risk, and opportunities of 3rd parties you work with?
TPR&C
This solution compliments D&B credit intelligence to provide A/R insights for finance teams. Together these 2 solutions make up a complete credit-to-cash platform
Receivables intelligence
Helps screen suppliers against sanctions and watchlists, politically exposed persons, adverse media, and state-owned companies sanction lists for financial compliance
D&B Risk Analytics
Wants to get a Bernedoodle
Kara
This persona has an operational pressure of a limited budget and lack of internal resources to keep up with a fast growth expansion.
Demand Gen
A discovery question for this line of business could be, "How do you currently analyze customers and markets to identify the best opportunities for your company?"
S&MS
This web-based solution, that sits on the same platform as D&B Hoovers, allows customers to segment and analyze current and prospective customers by marrying their data with D&B's.
DataVision
Which product helps strategically manage resources and provide metrics to monitor a supply chain by collecting, analyzing, and leveraging procurement and supplier information in order to evaluate and manage the health and risks of your supply base?
Supplier Risk Manager (SRM)
Played both soccer and basketball in college.
Becker
This persona typically handles all contract negotiations and is tasked with all third party vendor and supplier relationships.
Procurement/Purchasing/Sourcing Manager
Which LOB is trying to understand overall exposure, risk tolerances and utilization?
F&RS
This solution falls in the "Analyze & Identify" category of the S&MS Wheel. Its a great upsell for a current S&MS, who really wants to identify the right targets for campaigns and leads.
Lattice
Integrates with a handful of internal systems including Dynamics 365, that allows for improved quality of business data by identifying, cleansing and adding firmographic intelligence to business records.
Optimizer
Competed internationally in Modern Pethathlon
Sabrina