A
a group of people who are identified as those most likely to become customers
WHAT IS A TARGET MARKET?
idea that a business should strive to satisfy customers' needs and wants while generating a profit for the firm
WHAT IS THE MARKETING CONCEPT?
Demonstrating communication etiquette, using positive body language, and wearing workplace appropriate clothing reflect a value of:
WHAT IS PROFESSIONALISM?
A group of closely related products within the product mix.
WHAT IS A PRODUCT LINE?
CHANNELS OF COMMUNICATION USED TO SEND A MESSAGE TO REACH A TARGET MARKET
WHAT IS MEDIA?
PROCESS OF MAKING CUSTOMERS AWARE OF PRODUCT, SERVICE, OR EVENT
WHAT IS PROMOTION?
a firm's goods or services they are trying to sell
WHAT ARE PRODUCTS?
Contributing to the success of your group or team is an example of
WHAT IS TEAMWORK?
The process of deciding which products will appeal to the target market.
WHAT IS PRODUCT PLANNING?
NON SPOKEN SIGNALS
WHAT IS BODY LANGUAGE?
the person who pays for the good or service
WHAT IS A CONSUMER?
4P's or strategies used to influence potential customers
WHAT IS THE MARKETING MIX?
Sylvia regularly stays after work to complete tasks. She demonstrates:
WHAT IS WORK ETHIC?
All the goods and services that a business sells.
WHAT IS THE PRODUCT MIX?
NON PAID MEDIA ATTENTION
WHAT IS PUBLICITY?
intangible items that have monetary value
WHAT ARE SERVICES?
tangible items that have monetary value
Following workplace rules and being honest and dependable shows
WHAT IS INTEGRITY?
Protects products until customers are ready to use them.
WHAT IS PACKAGING?
THREE THINGS AN ADVERTISEMENT SHOULD DO
WHAT IS CATCHES AUDIENCE'S ATTENTION, EXPLAIN THE BENEFITS OF THE PRODUCT, AND LET CONSUMERS KNOW WHERE THEY CAN PURCHASE THE PRODUCT
the struggle for customers among various companies
WHAT IS COMPETITION?
satisfying exchange between a consumer and producer
WHAT IS MARKETING?
Finding work to do on your own without being told and working without someone supervising you shows
WHAT IS INITIATIVE AND SELF DIRECTION?
When the same product is sold at different prices for different customers this is called . .
WHAT IS PRICE DISCRIMINATION?
THIS ORGANIZATION REGULATES ADVERTISEMENTS TO PROTECT CONSUMERS FROM FALSE OR HARMFUL INFORMATION
WHAT IS THE FTC?