SEO Basics
What is Search Engine Optimization (SEO)?
The practice of improving a website so it appears higher in search engine results.
What is on-page SEO?
Optimizing content, keywords, meta tags, and HTML on a webpage
What is organic traffic?
The number of visitors who come from Google without paid ads
What is Google Analytics?
Tool that shows visits, behavior, and conversions on your website.
What are short-tail keywords?
Broad, general terms
What is organic search?
These are free search results earned through relevance and optimization, not ads.
What is technical SEO?
SEO focused on speed, mobile-friendliness, crawlability, and indexing.
What are keywords?
The words people type into Google when searching
What is Google Search Console?
Tool that shows keywords, impressions, and clicks from Google search.
What are long-tail keywords?
Specific phrases
What is paid search?
This type of search requires paying for placement, such as Google Ads.
What is off-page SEO?
Link building and reputation management done outside your website.
What is Click-Through Rate (CTR)?
The percentage of users who click your site after seeing it in results.
What are impressions?
Metric showing how often a site appears in search results.
What is search intent?
The reason behind a user’s search query
What is the first page of Google?
Ranking here captures most clicks because users rarely go further.
What is black-hat SEO?
Risky, manipulative tactics that can lead to Google penalties.
What is bounce rate?
When a visitor leaves a site without exploring other pages.
What is Lighthouse?
Google now recommends this Chrome tool instead of the old mobile test.
What are the four types of search intent?
Informational, navigational, transactional, and commercial.
What is white-hat SEO?
Ethical SEO techniques that follow Google’s guidelines
What is image optimization?
The process of improving images with correct size, format, and metadata.
What is a conversion?
A meaningful action like purchasing, signing up, or downloading.
What is mobile-first indexing?
Google uses this version of a site first for ranking.
What is keyword research strategy?
The process of matching website content to what users are searching for.