Class Wars
Partakes in manual labor for low wages
Lower Class
Celebrities
Aspirational
consists of the couple as parents and their
children in the same household
Nuclear Family
Teens, Tweens, Gen Z, Gen X, Gen Alpha, etc.
Age
a specialized, non-geographically bound community that is underpinned by a structured set of social relationships that exists among users of a particular brand, and members have a common understanding that they have a shared identity
Brand Community
Owns property and controls production
Upper Class
Nuclear Family
Associative
consists of the nuclear family and some
members of its multiple generations staying together in the same house
Extended Family
Movies, Tv, Film, Music, Social Media, Celebrities, etc.
Pop Culture
individuals who offer an asymmetric peer effect by exerting a stronger influence on the consumption behavior of others
Opinion Leaders
Lives a healthier lifestyle compared to other classes
Middle Class
Protested/Boycotted Companies
Dissociative
parents and their children who are unmarried in the
household but with one of these children, his or her
spouse, and their children living with them
Stem Family
Christmas, Church, Hanukkah, Synagogue, Mosque, etc.
Religion
psychological association that an individual has with a brand
Self-Brand Connection
Benefits the most from cosmopolitanism
Upper Class
Opinion Leaders
Aspirational
What is the first stage of the family life cycle?
Single/Bachelor/spinster
Region, Landscape, Monuments, Waterways, etc.
Geography
high in the host culture and low in their home cultures
Assimilation
How does consumption contribute to social exclusion?
Snobbism
Transmission of Tacit Knowledge
Achieving Information Advantage
Consumer Action Groups
Associative
What are the four influences of consumer socialization?
Peers, Mass Media, Parents, Siblings
Greek Gods, mermaids, Dragons, etc.
Myths & Rituals
learning the culture of other people
Acculturation