Learning
directly mimicking a behavior seen before
Modeling
What is the base of Maslow's hierarchy of needs?
Physiological
generates the illusion that the real and virtual coexist together in the same space
Augmented Reality
A person is outgoing and loves to be around people
Extroversion
features non-verbal communications and could be in various forms such as fear, humor, fun, music, and eroticism
Emotional appeal
change in behavior that occurs as a result of someone watching others in relation to what they do
Observational learning
Id, Ego, Superego
Freudian theory
How can marketers grab consumer attentions?
Using color
Making Stimuli easy to process
Using fun characters or brand ambassadors
Adopting novelty
A person likes to go with the crowd and keep the peace
Agreeableness
Guide culturally appropriate behavior
Values
consumers act as problem-solvers and adopt internal
mental processes to reach decisions
Cognitive Learning
What are the three components of the tricomponent model of attitude?
Affect, Behavior, Cognition
Which sense is most directly linked with purchase intention?
sound
A person loves to find new adventures and travel
Openness to Experience
seeks instant gratification or pleasure without
giving thought to anything else
Id
learning takes place in the form of trial-and-error as the individual learns to perform the behavior that results in a positive outcome and avoid ones that
produce a negative outcome
Instrumental learning
about peoples’ perception of how fair the
outcome of their work is in comparison to the
input they invested into it
Equity Theory
Placing items that are in a similar category together in grocery store is an example of which gestalt psychology principle?
Principle of Proximity
A person is mindful of the people and environment around them
Conscientiousness
consumer is torn between choosing from two or more desirable alternatives
Approach-Approach Conflict
when a stimulus that produces a type of response is paired with another that ordinarily does not yield such a response on its own, and after repeated pairing the second stimulus then produces a similar response over time
Classical Conditioning
What are the 4 functions identified in the functional theory of attitude?
Utilitarian, Ego-Defensive, Value Expressive, Knowledge
What are the four stages of perception?
Exposure, Attention, Interpretation, Sensation
A person experiences a lot of stress and anxiety and doesn't handle it well
Neuroticism
how consumers link symbols, signs, and the meaning they connote
Semiotics