Modalities
Rhetorical Situation
Medium
Information Cycle and Other things
Rhetorical Appeals
100
The use of language, which usually means written or spoken words.
Linguistic Mode
100
Author, speaker, designer or composer of a given text
What is the rhetor?
100
What a text can do because of its source type/genre
What is an affordance?
100
In the information cycle, breaking news shows up in this category
What is immediate?
100
How do our emotions relate to arguments, ideas, thoughts, places, people, and the world around us?
What is pathos?
200
Focuses on sound.
Aural Mode
200
Rhetor’s goals in creating the text.
What is purpose?
200
How a text is limited because of its source type/genre
What is a constraint?
200
In the information cycle, you'll start to see documentaries in this section
What are years or decades?
200
"Common sense" arguments: cultural and communal unspoken agreements about what is "logical"
What is logos?
300
The use of images and other characteristics that readers see.
Visual Mode
300
The person or group of people that the rhetor wants to reach through the text.
What is the audience?
300
a way of communicating?
What is a mode?
300
How texts move across space, time, and among different groups and audiences
What is circulation?
300
Credibility, authority, believability, and/or trustworthiness based on one’s role, status, position, and/or reputation in the context in which they are speaking
What is situated ethos?
400
Refers to the way movement, such as body language, can make meaning.
Gestural Mode
400
The broader world of cultural, social, and political circumstances within which a text operates.
What is the context?
400
the way your text reaches your audience within a specific mode
What is medium?
400
The progression of increasingly in-depth forms of information that are created over time in response to an event or some important development
What is an information cycle?
400
Credibility, authority, trustworthiness, and believability that is built up in the text/argument itself
What is invented ethos?
500
About physical arrangement.
Spatial Mode
500
Event, situation or issue that starts rhetorical discourse, or keeps it going
What is Exigence?
500
This describes how we combine multiple different ways of communicating in everyday life
What is multimodal
500
What is this kind of controller called?
Hint: Not a suitcase
What is an arcade stick?
500
The “right” time to make an argument or rhetorical intervention
What is kairos?