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Market Segmentation Process
Market Segmentation
Target Marketing Process
Product Life Cycle
Misc.
100
The trading of one thing of value for another thing of value
What is Exchange
100
Methods of segmenting consumers based on the benefits being sought
What is Behavioristic Segmentation
100
The projection of future consumer demand for a product category based on past demand and other market influences
What is Primary Demand Trend
100
Consumer demand for a whole product category
What is Primary Demand
100
Four Elements, called the 4Ps that every company has the option of adding, subtracting, or modifying in order to create a desired marketing strategy
What is Marketing Mix
200
The market segment or group within the market segment toward which all marketing activities will be directed
What is Target Market
200
Defining consumers as light, medium, or heavy users of products
What is Volume Segmentation
200
The process by which an advertiser focuses its marketing efforts on a target market
What is Target Marketing
200
Marketing, advertising and sales promotion activities aimed at inducing trial purchases by consumers
What is Pull Strategy
200
The marketing of various products under the same umbrella name
What is Family Brand
300
The specific group of individuals to whom the advertising message is directed
What is Target Audience
300
Combining demographic with geographic segmentation to select target markets
What is Geodemographic Segmentation
300
The marketing segment or group within a market
What is Target Market
300
The stage in the product life cycle when sales begin to decline
What is Decline Stage
300
Brand names that other companies can buy the right to use
What is Licensed Brands
400
The product's ability to satisfy both functional needs and symbolic or psychological wants.
What is Utility
400
Methods of defining consumers markets based on values, attitudes, personality, and lifestyle
What is Psychographic Segmentation
400
Product, Price, Place and Promotions
What are the Four P's
400
Consumer demand for the particular advantage of one brand over another
What is Selective Demand
400
Copywriting themes in a product's advertising
What is Copy Points
500
Six categories into which consumers can be placed, which reflect varying degrees of loyalty to certain brands and products
What is User Status
500
Based on a population's statistical characteristics such as gender, age, ethnicity, education, income or other quantifiable factors
What is Demographic Segmentation
500
The consumer's perception of a product as a "bundle" of utilitarian and symbolic values
What is Product Concept
500
The period in a product life cycle that is marked by market expansion
What is Growth Stage
500
A method of direct distribution in which individuals act as independent distributors for a manufacturer or private- label marketer
What is Networking Marketing