Marketing 1
What is the process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate relationships with customers?
Marketing
Which Disney movie features the song “Let It Go”?
Frozen
What is the process of dividing a broad market into subsets of consumers with common needs, interests, or priorities?
Market segmentation
Which famous video game character is known for wearing red and collecting coins?
Mario
What type of promotion is unpaid and occurs when satisfied customers recommend a product to others?
Word-of-mouth marketing
What term refers to the specific group of customers a business focuses its marketing efforts on?
Target market
What’s the world’s largest ocean?
Pacific Ocean
Segmenting customers by gender, age, or income refers to what type of segmentation?
What is the capital city of Greece?
Athens
What type of media includes branded items like cups or calendars that serve as promotional reminders?
Specialty media
What are the four elements of the marketing mix, often known as the 4 Ps?
Product, price, place, and promotion
Name a word that is spelled the same forwards and backwards?
Any palindrome
Segmenting customers based on location or area, such as cities or regions, is called what?
Geographic segmentation
What river runs through Egypt?
Nile River
Which promotional strategy delivers a company’s message directly to potential customers, often through catalogs or flyers?
Direct marketing
At which stage of the product life cycle do firms primarily inform the target market about a new product?
introduction stage
How many hearts does an octopus have?
3
Customers who are dependable, loyal, and quick to decide are known as what type of buyers?
Amiable buyers
What planet is closest to the sun?
Mercury
What is the marketing practice of creating a unique name, symbol, or design to distinguish a product from others?
Branding
In the decline stage of a product’s life cycle, what do companies usually try to do?
Keep product, change product, locate a new market, or sell out
What is the smallest country in the world by area?
Vatican City
Which type of buyer is systematic, organized, and prefers logical presentations of information?
Analytical buyers
Who painted the ceiling of the Sistine Chapel?
Michelangelo
What is it called when multiple products or services are sold together as one combined offer?
Bundling