Maslow’s Hierarchy of needs
Needs and motives
100

Social needs

Essentially love, affection, or belonging needs

100

Achievement

The desire to accomplish something difficult for its own sake.

200

Safety needs

The actual physical safety and feeling of being safe from both physical and emotional injury.



200

Risk taking and thrill seeking

The need to take risks and pursue thrills has grown in importance in the high- technology era.

300

Physiological needs

Bodily needs

300

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400

Esteem needs

Represent an individuals demand to be seen as a person of worth by others or yourself.

400

Affiliation

Seek out close relationships with others and tend to be loyal as friends or employees. It is met directly through belonging to the “ Office gang” .

500

Self- actualizing needs

The highest level of needs, including the needs for self-fulfillment and personal development.

500

Recognition

The strong need to be acknowledged for their contribution and efforts. The recognition motive can be satisfied through means such as winning or receiving rewards or seeing your name online or in print.