KPI's
Percentage of customers who sign up for marketing.
What is E-mail capture?
They are looking for functionality and fit.
Who are Comfort Chasers?
The average amount of money we make from each transaction.
What is AOV?
They are environmentally conscious and sustainability savants.
Who are Global Guardians?
How many people come in the store vs. how many sales.
What is Conversion?
They are looking for high value product and luxury.
Who are Impact Innovators?
The average items per order.
What is UPT?
They are specialty seekers, stylish, and trend setters.
Who are Culture Creatives?
Measures brand, service, and product quality.
What is NPS?
The most likely to resell our products.
Who are Culture Creatives.