Lead Advantage
VB 101
Objections
Positioning
Product 101
100

What are the 3 modes of communication that we can use to build touches?

1. Call

2. Drop

3. Email


100

This one key feature separates our policies from major medical insurance... what is it?

We protect employees and pay directly to them!

100

"We already have benefits"

That's awesome, first off thank you for taking care of your people. I work with businesses all the time that have benefits in place, in those cases I simply like to take a look at what you have in place and make sure that you are paying the right amount & that the policies are accomplishing your goals and objectives... if those things are in place I will shake your hand and get out of here.

100

There are 4 bullet points listed as Colonial Life company strengths. Who can name 1 of them?

1. Colonial Life has been providing voluntary benefits for more than 80 years

2. We serve more than 85,000 businesses and 3.5 million workers

3. 95% of employees say that they are satisfied with our overall handling of their claim

4. 91% of brokers are likely to recommend our products and services

100

For STD, coverage is guaranteed renewable until what age?

75

200

What is Lead Advantage?

System of follow up that guides how often we should be reaching out and ensures that our message is appropriate. 

200

This provides a benefit for an employee diagnosed with a covered illness, such as heart attack, stroke, coronary artery bypass surgery, end-stage renal failure or major organ transplant – among others.

Critical Illness

200

"Not Interested"

No worries, if you don't mind telling me are you not interested because this is a bad time or is it more of a cost issue?

200

What are the two policy types that are recommended to position early?

1. Accident: competitive, affordable, and easy to understand 

2. Dental: use it as a bridge to our other products.. boosts enrollment.

200

What % of preventative services are covered by Colonial Life Dental insurance day 1 of the policy being in force?

Coverage A: 100% - preventative 

300

Know your statistics: what % of sales people follow up more than 2x?

25%

300

This policy offers benefits to assist with out-of-pocket costs for a specific type of diagnosis that may not be covered by major medical. Coverage includes expenses related to inpatient or outpatient treatment, surgery, travel, and recovery care. Some plans may offer annual screenings to promote prevention and early detection.

Cancer 

300

"I don't have time for this"

No worries, I completely understand. When would be a better time to discuss this? I'll follow up with you then.

300

3 items are listed as to how we help with HR Administration.. who can name them?

1. Enrollment

2. Administrative Time Savings (GATHR)

3. Value-Add Programs

300

Cancer Assist - how many levels of coverage are available?

4

400

Lead Advantage is built around a target timeline for which we should be following up in, how many hours is that?

48 Hours

400

This plan helps offset the unexpected medical expenses that may result from a covered incident. Typically, they cover some of the costs related to initial care, surgery, transportation, and lodging as well as follow up care. Think of it as a plan that prices out body parts.

Accident

400

Who are you?

My bad, I usually lead off with that! I'm your local Colonial Life agent, I work with businesses in the area and help them grow their business and retain key employees by offering full-service employee benefits. I was just hoping to make a connection with the person here that would be in charge of that decision making... is that you?

400

The goal of any DM2 is to close a case.. however, in doing so we also want to ensure we are receiving the best enrollment conditions possible.. why are enrollment conditions important and what is the vending maching approach?

Important because if proper enrollment conditions are received our benefit councilors are going to be more efficient and write more business. 

Vending Maching Approach:

1. Sit in the corner

2. Everybody gets an accident policy

3. Everybody gets $50 

400

This benefit is designed to help fill the gaps of out-of-pocket medical and non-medical costs associated with a hospital stay, such as deductibles, co-payments and coinsurance that health insurance does not cover.

Individual Medical Bridge

500

What % of sales happen between touches 5 - 12?

80%

500

This policy is only available as a rider on our dental policy.

Vision Insurance

500
"Did you not see the no soliciting sign?"

Sorry, I must have missed that. But since I am here... do you mind if I ask you a few questions? I am from Colonial Life and we handle voluntary benefits packages for businesses just like yourself, often at no cost to the business. I don't want to take up much of your time at all was just hoping to hand my business card to whoever it is here that would handle the benefits decision making.

500

In the positioning guide, there are 3 ways listed as to how our products can specifically help companies. Name them..

1. Attract & Retain Talent

2. Employee Productivity, Job Satisfaction, Wellness

3. Employee Education

500

Who can name the 4 classes of dental insurance?

Class A: Preventive Services

Class B: Basic Services

Class C: Major Services

Class D: Orthodontia