NLM Facts & History
Naked Lime Marketing was established on this date.
October 5, 2011
This NLM Service provides a dedicated specialist who monitors customer reviews or mentions and responds accordingly.
DRM - Digital Reputation Management
The NLM service that should always be paired with MMS.
eNewsletter - IMN
These two NLM services come with a toll-free tracking phone number from Callbright.
eNewsletter & Aptus
What does SEO stand for?
Search Engine Optimization
NLM has roughly how many service associates.
300
This NLM Service creates and manages a dealer’s social media profiles.
SMM - Social Media Management
This NLM service creates personalized, relevant, and effective marketing by using various data sources to handle, cleanse, and utilize customer information.
Database Management
The NLM service that allows for automatic follow-up on up-sell opportunities captured with Advanced Service.
MMS
The process of classifying customers by their demographics, socioeconomic traits, behavioral tendencies and personal preferences.
Profile Segmentation
Web services are housed at this location.
Dayton
This type of ad allows a customer to import their entire vehicle inventory to Facebook and automatically promote the most relevant vehicles to each person in their audience.
AIA – Automotive Inventory Ads
This NLM service focuses on timely and personalized direct mail and email.
MMS/Targeted Marketing
This NLM service allows dealership personnel to respond to customers surveys directly in FOCUS.
DRM - Digital Reputation Management
The Facebook ad that includes multiple pictures that you can scroll through.
Carousel Ad
The customer facing service associates.
Strategic Specialists
This NLM Service creates videos for customers that are driven to focus on the best Digital Advertising practices
VCS – Video Creation Services
Name one method used by Database Management to cleanse data.
CASS, NCOA, Householding & Deduplication
When partnered with ReyPay, this NLM service allows for online transactions including vehicle deposits.
Aptus
A form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.
Digital Advertising
The web based presentation tool used by NLM.
Compass
The name of the NLM website platform.
Aptus
The specialist/expert in charge of managing MAS is often known as a "consultant", but internally we call them an...
LAS
With this NLM service, updated inventory in a dealership’s DMS is automatically reflected in any corresponding social media or dynamic search advertisements.
SMA - Social Media Advertising
The process of taking customer emails in a database and matching it to third party.
Email Appends