Sports
In what game is “love” a score?
Tennis
SEM creates
A. Job opportunities
B. Opportunities to advertise
C. Tourism
D. All the above
D. All the above
You're opening a new muffin business. You decide you want to focus on people aged 20-40 to market your muffins to. This is an example of which marketing segmentation
Demographic
the intelligence of living beings, primarily of humans.
Artifilcial Intelligence (AI)
What QB has won the most Superbowls?
Tom Brady
Which of the following positions is a sport-marketing position?
A. Head coach
B. General manager
C. Advertising Director
D. All the above
C. Advertising Director
An example of a private event would be...
A. A concert.
B. A baseball game.
C. A Wedding
D. Convention
C. Wedding
Mass marketing...
A. Is usually only used on products everyone uses.
B. Is easier to implement than target marketing.
C. Is one-size-fits-all.
D. All the above
D. All the above
Collaborating with influencers is a powerful way to reach a large audience with crafted targeted messages
Influencer marketing or Athletes as influencers
What are the 5 segments of Market Segmentation
Demographics, Geographic, Behavioral, Psychographics, and Media Preference
Participating in an exercise class at the local health club is an example of
A. Personal Training
B. Sports Information
C. The Sporting Event
D. Sporting Goods
A. Personal Training
Which of the following would be considered an event in event marketing?
A. Family vacation
B. Concert
C. A television going on sale
D. A soda being released
B. Concert
True or false
Target marketing is usually more effective for marketing sports and events.
True
Who am I?
I am a form of competition using video games, particularly between professional players, played individually or as teams
Who am I?
E-sports
What Heritage is celebrated from September 15- October 15?
Hispanic Heritage
Russell Wilson signed a 1 year contract with what NFL team?
Pittsburg steelers
True or false? While sport marketing does not involve event marketing, event marketing does involve sports.
True
You're selling a new kind of sponge, and you decide you want to focus your marketing efforts on the Northeast United States. This is called which segmentation
Geographic
combines a "live" in-person event with a "virtual" online component
Hybrid
Mooresville High School Motto?
We are "All In"
What team owns the longest winning streak in NBA history?
Los Angeles Lakers
Name at least 2 forms of Media Preference you might use to market to a specific audience?
Instrgram, Snapchat, tiktok, Facebook, TV, Newspaper, Magazines, Youtube
You're selling camping gear, so you decide to focus your marketing efforts on people who like outdoorsy hobbies. This is an example of...
Psychographic
A significant trend impacting how people consume and engage with sports is the on-demand accessibility of mobile devices.
Mobile phone
7 Webpages due for midterm
About Me, Overview, Economic Impact, Organizational Chart, Audience, Motives, Trends