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5.01
5.02
5.03
5.04
Random
100
A kind of customer that is actually involved in the event
What is a participant customer
100
Perception impacts image
What impacts image
100
Any form of communication a business uses to encourage customers to purchase a product
What is product promotion?
100
Used research that gathers info to learn what consumers want and need
What is consumer research
100
dictates universities are required to provide equal opportunities for men and women's sports
What is title IX
200
A customer that observes the event
What is a spectator customer
200
Stimulate comsumer interest and create awareness
What should you do if your product is in the into stage?
200
Consider the audience,identify objectives,discuss the promotional mix
What are 3 issues that must be considered by a business in order to coordinate promotion?
200
Used when the problem is not defined
When is exploratory research used?
200
says all public facilities must be reasonably handicapped accessible
What is the american with disabilities act
300
Personal reasons for attending an event.
What are intrinsic factors
300
Targeting an underserved market
What is niche marketing?
300
Strategies manufacturers use to convince retailers to carry their products
What are push strategies?
300
Mail
What is a method of administering questionnaire?
300
Sets standards to protect employees from being injured on the job
What is OSHA
400
Other influences on a person's decision to attend an event
What are extrinsic factors
400
Targeting a product to 2+ markets
What is multi-positioning
400
Strategies manufacturers use to get the consumers to ask the retailers to carry your product
What are pull strategies
400
Number of questions, availiblity of info, etc
What should the content of a questionnaire include?
400
Guides how an organization behaves
What is ethics
500
Uniformed, informed, preference, action
What is are the levels of consumer motivation
500
Intro,growth,maturity,decline
What are the 4 stages of the product life cycle
500
The core group of consumers on which promotional efforts are focused.
What are primary target markets
500
research used to demonstrate a cause and effect relationship
What is casual research
500
Regulations regarding worker conduct
What are codes of conduct