Market Segments
This Segmentation focuses on State, City, Address, Zip, Etc.
Geographic Segmentation
What does SWOT stand for?
Strengths, Weaknesses, Opportunities, Threats
When you are able to determine the size, profile, and profitability of a purchase.
Measurable
The division of a total market into smaller, more specific groups
Market Segmentation
What college did I attend before Winthrop?
York Technical College
This Segmentation focuses on Age, Gender, Income, Religion, Race, Etc.
Demographic Segmentation
Why is a SWOT analysis important?
Assess internal factors that might affect
your business
The ability to reach a segment through the selected marketing channels.
Accessible
An organization’s portion of the total industry sales in a specific market
Market Share
What is my other favorite NFL Team?
The New England Patriots
This Segmentation focuses on Values, Goals, Needs, Hobbies, Etc.
Psychographic Segmentation
How often should a SWOT Analysis be performed?
At least once per year
Substantial
The estimate of total size of a market for a product or service.
Market Potential
What School offered me a free Masters Degree
Queens University
This Segmentation Focuses Purchasing Habits, Brand Interaction, Customer Loyalty, Etc.
Behavioral Segmentation
Describe the four marketing strategies that come from the SWOT matrix.
S-O strategies, S-T strategies, W-O strategies, W-T strategies
Each segment is defined by unique needs, characteristics, and differences
Differential
An official ban on trade or other commercial activity with a particular country.
Embargo
What was one of my original majors?
Radiology or Health Care Management
When you put all the segmentations together what do you get?
Target Market
If a competitor of a similar brand closes down and you have a good reputation, what pieces of the SWOT Matrix are you meeting?
S:O
Having several efficient and cost efficient ways to reach this segment
Actionable
A tax on imported goods
Tariffs
If I had the time, money, and completed my Doctorate in Sport Management; What Doctorate other route would I pursue?
Psychology