Job Readiness
What should not be on your resume from the following: age, email, address, name?
Age
What are the 4Ps of marketing?
Product
Place
Price
Promotion
What is the name, symbol, word, design, or combination of these elements that identifies a product, service, or company?
Brand
List the four components of a SWOT Analysis.
Strength
Weakness
Opportunity
Threat
When interviewing for a job, you should wear ___
Business attire
What should the host city for a Super Bowl be near?
Airport/transportation & hotel rooms
____ is the paid form of communication delivered by a product maker or seller to consumers.
Advertising
____ includes the introduction, growth, maturity, and decline stages.
Product life cycle.
How can listeners encourage a speaker?
Eye contact
Marketing is the creation and maintenance of
satisfying exchange relationships
Which example listed would a PR group want to downplay?
Special Olympian throwing the first pitch
Athlete unjustly accused of taking drugs
Star player gets record salary
Event donating to the children's hospital
Which example listed would a PR group want to downplay?
Special Olympian throwing the first pitch
Athlete unjustly accused of taking drugs
Star player gets record salary
What is discretionary income?
Income after mandatory expenses are deducted. I.e. housing, car payment
What is a trait of successful entrepreneurs?
Work less than 40 hrs/week
Can turn immediate profit
Are self-starters
Are over confident
Are self-starters
This term is used to describe a means of distributing an event to a large number of people.
Mass marketing
A _____ is a person's public expression of approval or support for a product or service.
Endorsement.
Define a recession in terms of employment and discretionary income
High unemployment, low discretionary income.
What type of file is a PDF?
Adobe Acrobat File
What is the purpose of advertising?
Discourage competition
Discourage innovation
Inform consumers about new products
Play a role in free enterprise system
Inform consumers about new products
During a demonstration, a sales associate should not ______.
Discuss the product's features
Address the needs of the customer
Ask the customer to make a purchase
Highlight benefits of the product.
Ask the customer to make a purchase
The study of economics of the entire society is referred to as:
Macroeconomics