Visual Ads
This element of an ad could be the Nike Swoosh, the cursive "Coca Cola", the ESPN logo.
What is identification?
Elementary and middle school students.
What is demographic?
Typically the most effective type of mobile advertising.
What is SMS - short message service - with a coupon?
Commercials, Broadcast Rights, or Licensed Goods...This is how colleges make money when their games are on TV. They sell these.
What are broadcast rights?
Using this type of font when addressing a direct mail letter makes it seem more personal.
What is a font that looks like handwriting?
Your ad is about the new MacBook - and this is where you'd list all its features. Headline, Copy, Illustration, Identification?
What is copy?
Nurses.
What is demographic?
What is a QR, Quick Response, code?
This type of video marketing promotes movies.
What is a trailer?
Call of duty, Call of action, Call of the wild: A direct mail piece should always have one of these.
What is call to action?
This word in a headline gets a lot of attention.
What is free, or save, or special?
I like hiking.
What is psychographic?
Proactive, Reactive, Interactive, Productive. This is a characteristic of almost all online ads, including banner ads.
What is interactive?
Trustworthy, Wealthy, A Hottie: The most important characteristic of a celebrity endorsing your product.
What is trustworthty?
You might include this in a newspaper or magazine ad to track how well it's working.
What is a coupon?
A.C. Reynolds High School.
What is geographic?
A fan-run chat room, sponsoring a web page, giving your website address in your radio ad: The one that is an example of online advertising.
What is sponsoring a web page?
An example of this market: "a 47-year-old ACRHS teachers who live in Fairview and like hiking, 80's pop, and old bulldogs."
What is niche market?
Want people to know you support ACRHS Football? Buy a billboard here.
What is the ACRHS football field?
What is golf?
Atlantic Ocean Scuba Diving enthusiasts.
What is psychographic?
When you get an email, and the entire thing is an ad, you've received this type of online advertising.
What is a web-based ad?
Mass marketing, such as billboard, helps you reach the largest audience - but it may not be your target market. The category of advertising known as this.
This word I've made up, that rhymes with "marketing", is what they should call it when your target market is a dog.
What is "barketing"?