Parts of an Email
Recipients
To
closely connected or appropriate to what is being done or considered
relevant
Avoid shouting
Don't write in ALL CAPS
Easiest to create, least expensive, most common form, may contain certain words linked to web sites and consists of text on a page
Plain Text
The most important guideline for businesses to follow when creating mailing lists
only choose people who want the email
What the email is about
Subject Line
designed or produced to meet someone's individual requirements
personalized
Avoid language that is a trick, stunt, or scheme
gimmicky
Hypertext Markup Language - looks like a web page, takes longer to download, and takes up space in the recipient's inbox
HTML
Super important to send yourself and others the email for editing
Conduct a test run
Cc
Carbon Copy
being the only one of its kind, unlike anything else
unique
EMphasize "What's In It for Me"
benefits
Most expensive and complicated - includes video, graphics, and sound
rich media
Remove undeliverable email addresses
manage the list
Bcc
Blind carbon copy
Correct capitalization, punctuation, spelling, and spacing
Error free
take action
Goes directly to information needed
links
Use an autoresponder and make sure customer service gets back within 24 hours
Provide follow-up service
Email Signature
describes the advantages or helpful results or effects
benefit focused
Writing in ALL CAPS, using excessive punctuation, and using gimmicky words can cause what to happen
Spam Filter
One of the two main security & safety concerns
privacy or trustworthiness
The last step when you monitor the activity on the web pages
track the results