Types Of Date
data that can be verified
Facts
People that you are selling goods/services to.
Customers
What Does SMART stand for?
specific, measurable, attainable, realistic/results-oriented, time-bound
Who is a Competitor to NIKE?
Adidas, Under Armor, and Reebok.. etc
A Polar Bear Drinks This
Coke
approximations, or educated guesses
Estimates
People That are Selling your Product
Salesperson
How do they develop product strategies?
What products to offer
What new products to develop
What level of customer service to provide
Who Is a Competitor to COKE?
PEPSI
Their Name Stands for the Greek God of Victory
Nike
Data a company collects directly from its customers through owned channels like its website, app, or physical store
First Party
sell goods or services
to other businesses
Suppliers
How To develop promotional strategies?
What to say
How to say it
How often to say it
Who is a Competitor to AMAZON?
EBAY
This Brand Just Dropped a New Phone
Apple
Information shared with another company through a direct partnership, such as a joint venture or co-op
Second Party
sell a business’s goods or services
Distributors
How To develop place strategies?
How much of the product to buy
or create
Which distribution channels to use
Who is a Competitor to Professional Sports?
Collegiate Sports
This Brand is The #1 Leader in Online Shopping
Amazon
projections, or forecasts about the future
Projections
People/Companies you are in competition with
How do they develop pricing strategies
What to charge
When to raise or lower prices
Who is a Competitor to Walmart?
TARGET
This Brand is now Famous in a Hit Rap Song
LULU LEMON