A type of ticket/seating arrangement do sport venues sell to accommodate spectators who are price
conscious and are willing to occupy any available seats on a first-come, first-serve basis?
What is General admission
100
Paramount Entertainment debuts a new ride, Thunder Rapids. Which of the following items would have the
most merchandising appeal:
What is An "I survived Thunder Rapids" T-shirt
100
an example of a hospitality option that is offered to select spectators or fans:
What is Meet and greet backstage passes at a concert
100
purposes of conducting a market analysis is to develop this
What is customer profile.
100
When preparing a sponsorship agreement, it is important for the sport/event to include detailed information
concerning this of the sponsor
What is marketing rights.
200
A reason it is important for sport/event marketers to be able to accurately explain ticketing and seating
arrangements is to help customers
What is obtain the type of seats they want at the price they want to pay.
200
Concession stands, licensed merchandise, and luxury box seats are some of the goods and services that are
usually available at a(n)
What is professional football game.
200
One way to verify that a complex arena event is well prepared and ready for spectators is
What is holding a rehearsal.
200
businesses often are able to determine this by conducting a competitive analysis
What is competitive advantage.
200
This is an event organizer is most likely to receive grant or foundation funding if the event
What is benefits the community.
300
A hockey team sets its ticket prices so it can achieve its goal of increasing its fan base by five percent,
the hockey team is establishing a price objective in conjunction with a __________ goal.
What is a sales goal
300
insurance that event organizers purchase in order to cover spectator ticket refunds, sponsorship
refunds, and vendor payments?
What is Cancellation
300
the most useful or desirable market segments to the business are those that are measurable and
What is accessible
300
A way that a business can learn about its competitors' activities
What is reviewing secondary data.
300
This is the primary objective of developing sport/event public-relations strategies
What is establish a feeling of goodwill with all of the organization's fan bases.
400
An increase in ticket prices is most accepted by fans if a sport has a(n) __________ demand for tickets.
What is inelastic demand
400
event planner should consider purchasing weather insurance for a(n)
What is outdoor art show and festival.
400
businesses often rely on--------- when forecasting sales for marketing plans
What is research information.
400
Businesses often take this into consideration when forecasting sales for marketing plans?
What is Competitors' market share
400
An example of a sales promotion that uses a special event to increase high attendance rates at a professional baseball game
What is Free autographed baseballs are given to the first 100 attendees on little-league day.
500
sales beyond the break-even point provide to a business?
What is Profit
500
event planners often consider this when conducting site inspections of properties that might be used for
an event?
What is Geographic location
500
a factor that businesses often consider when conducting a market analysis
What is size of the market next year
500
evaluating the performance of a marketing plan, what might a business do if performance fails to
achieve this objectives
What is Revise the sales forecast
500
Trade Dress Protects this
What is The distinctive appearance/image of a good or service