Objective 2.01
Objective 2.02-2.03
Objective 2.03
Objective 2.04
Objective 2.05-3.01
100
Multiple Choice from Item Central
An important part of negotiating a sports or event sponsorship contract involves the sponsor agreeing on which component?
| A | Date and time of the sports event | |
| B | Fee and payment schedule | |
 | C | Size and interest of the audience |
| D | Cost of planning and production |
B
Fee and payment schedule
100
Because a prospective sponsor may have questions about the sponsorship proposal, an event organizer should plan to perform which action?
| A | Reinforce important deadlines |
| B | Conduct follow-up activities | |
| C | Evaluate sponsorship activities |
| D | Discuss sponsorship benefits |
B
Conduct follow-up activities
100
Double Jeopardy
A sports or event planner contacting a local business about supporting an upcoming tennis tournament is an example of which potential role?
| A | Participants |
| B | Corporate sponsors | |
| C | Paying customers |
| D | Spectators |
B
Corporate sponsors
100
TRIPLE JEOPARDY
Which is an example of a sports or event community outreach project?
| A | The XYZ magazine publishes a story about a high-profile rock star who has survived cancer. |
| B | A soccer team works with local businesses and the media to create school mediation programs. | |
| C | A well-known track star speaks to government legislators about athletes' illegal use of steroids. |
| D | The coordinator of an annual jazz festival applies for operating permits with government officials. |
B
A soccer team works with local businesses and the media to create school mediation programs.
100
Sports or event marketers use public-relations strategies to create and maintain which characteristics?
| A | Low profiles |
| B | Suitable illusions |
| C | Specific images | |
| D | Indifferent attitudes |
C
Specific images
200
When preparing a sponsorship agreement, it is important for the sport or event to include detailed information concerning what about the sponsor?
| A | Marketing rights | |
| B | Selling policies |
| C | Financing sources |
| D | Hiring practices |
A
Marketing rights
200
DOUBLE JEOPARDY
Immediately following a meeting with a potential event sponsor, an event organizer should perform which task?
| A | Adjust the pricing options in order to obtain the sale |
| B | E-mail a copy of the proposal to the decision-maker |
| C | Ask the meeting participants for sponsorship referrals |
| D | Send a thank-you card to each of the meeting participants |
D
Send a thank-you card to each of the meeting participants
200
By assigning a staff member to communicate and coordinate activities with each of its sponsors, a sports or event organization facilitates goodwill through which action?
| A | Creating expanded advertising opportunities |
| B | Maximizing mass-media exposure |
| C | Processing special orders |
| D | Providing efficient, ongoing service |
D
Providing efficient, ongoing service
200
Which statement is true regarding the importance of fans supporting sports or event activities?
| A | Without ongoing fan support, popularity of a performer or profitability decreases for an organization. | |
| B | Building fan support involves public-relations strategies designed to increase short-term sales. | |
| C | Large sports or event organizations are usually more successful in building fan support than smaller organizations. |
| D | Most sports or event marketers consider spectators their most important fan base. |
A
Without ongoing fan support, popularity of a performer or profitability decreases for an organization.
200
Three local organizations—a bicycling association, a bike shop, and a hospital—set up a display at the town’s summer festival. The display promotes the importance of wearing bike helmets to prevent head injuries. The organizations also give away bike helmets to the first 200 visitors who stop by their display. What does this situation exemplify?
| A | A creative sales pitch |
| B | A community outreach activity | |
| C | A professional-development program |
| D | A public-relations crisis-management initiative |
B
A community outreach activity
300
A sponsorship agreement between a sports team and a local business should include which components?
| A | Benefits for both parties | |
| B | Tangible rewards |
| C | Guaranteed results |
| D | Third-party responses |
A
Benefits for both parties
300
To obtain operating funds, a not-for-profit sports camp for underprivileged children might seek which option?
| A | Grant or foundation monies | |
| B | Celebrity endorsements |
| C | Capital-improvement loans |
| D | Tax refunds from the community |
A
Grant or foundation monies
300
Sending newsletters, acknowledging efforts, providing extra benefits, and asking opinions are ways that event organizers can accomplish which activity?
| A | Improve their brands |
| B | Advertise their products |
| C | Encourage vendor loyalty |
| D | Service their sponsors |
D
Service their sponsors
300
The primary objective of developing sports or event public-relations strategies is to complete which activity?
| A | Encourage local businesses to purchase more tickets, concessions, and merchandise |
| B | Develop positive relationships with corporate sponsors and advertisers |
| C | Promote publicity efforts with key members of the media and business community |
| D | Establish a feeling of goodwill with all of the fan bases of the organization |
D
Establish a feeling of goodwill with all of the fan bases of the organization
300
DOUBLE JEOPARDY
One reason it is important for sports or event marketers to be able to accurately explain ticketing and seating arrangements is to help customers with which action?
| A | Obtain the type of seats they want at the price they want to pay | |
| B | Select seats that are located near concession stands |
| C | Purchase discount tickets from a permanent box office |
| D | Identify the type of sports or events that is the most appropriate |
A
Obtain the type of seats they want at the price they want to pay
400
An event organizer is most likely to receive a grant or foundation funding if the event pertains to which outcome?
| A | Benefits the community | |
| B | Generates national media coverage |
| C | Includes celebrity appearances |
| D | Appeals to a large target market |
A
Benefits the community
400
Which is the most efficient and inexpensive way for a local youth-soccer-camp director to locate organizations that offer grant money?
| A | Mail color brochures to all local businesses |
| B | Make cold calls to national corporations |
| C | Conduct online research | |
| D | Develop a sales letter |
C
Conduct online research
400
DOUBLE JEOPARDY
Which is an example of publicity in the sports or event industry?
| A | The national soccer league secures advertising spots on network television stations. | |
| B | A business owner purchases baseball uniforms and equipment for a Little League team. |
| C | A local newspaper prints a human-interest story about a college volleyball player. | |
| D | The International Olympic Committee elects a new president to its governing boar. |
C
A local newspaper prints a human-interest story about a college volleyball player.
400
Sports or event organizations need to build positive relationships with the media because they have which characteristic?
| A | The means to spread news to the masses | |
| B | Very few regulations that they must follow |
| C | The ability to control advertising sponsors |
| D | Little control over what is considered newsworthy |
A
The means to spread news to the masses
400
What type of ticket or seating arrangement do sport venues sell to accommodate spectators who are price conscious and are willing to occupy any available seats on a first-come, first-served basis?
| A | Reserved |
| B | General admission | |
| C | Box |
| D | Aisle |
B
General admission
500
DOUBLE JEOPARDY
What do amateur sports organizations often solicit in order to be able to operate?
| A | Grant money | |
| B | Media coverage |
| C | Free publicity |
| D | Playing time |
A
Grant money
500
Three days after presenting a sponsorship proposal to Kula-Kola Beverage Company; Caitlin called the company’s president and asked if there were any questions or concerns about the proposal. What selling activity did Caitlin perform?
| A | She communicated sponsorship benefits. |
| B | She upsold the level of sponsorship. |
| C | She followed up with the potential client. | |
| D | She negotiated terms with a vendor. |
C
She followed up with the potential client
500
Before a sports or event organization can create goals for each one of its fan bases, what must the organization do?
| A | Determine its strengths and weaknesses with each public | |
| B | Evaluate the impact of various publicity messages |
| C | Identify the appropriate tools to deliver the public-relations message |
| D | Establish a positive relationship with a member of each fan base |
A
Determine its strengths and weaknesses with each public
500
TRIPLE JEOPARDY
What is a benefit to a sports team coordinating outreach projects with local community organizations?
| A | Generates public support for a team | |
| B | Attracts athletes from other sports |
| C | Decreases the need to advertise |
| D | Improves relations with the media |
A
Generates public support for a team
500
The cable network that televises college basketball games throughout the country is performing which activity of the sports product?
| A | Distributing | |
| B | Franchising |
| C | Publicizing |
| D | Sponsoring |
A
Distributing