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Review VI
21 Questions
Review III
Concerts Seating
Review V
100
To make sure that all tasks have been completed and an event is ready for attendees, sports or event marketers might refer to which document? A Guest list B Production checklist C Function sheet D Inventory agenda
What is C Function sheet
100
Which statement is true regarding niche marketing? A Marketers tend to consider broad focus to meet the needs of the niche. B Market segments are subgroups of niche markets. C Niche marketers do not often customize their offerings. D Niche markets are small and may attract a few competitors.
What is D Niche markets are small and may attract a few competitors
100
Which is a question that a business should ask when evaluating the performance of its marketing plan? A Is it feasible to expand the business? B Are the purchasing policies appropriate? C Are the objectives being achieved? D Is the record-keeping system efficient?
What is C Are the objectives being achieved?
100
What type of ticket or seating arrangement do sport venues sell to accommodate spectators who are price conscious and are willing to occupy any available seats on a first-come, first-served basis? A Reserved B General admission C Box D Aisle
What is B General admission
100
What do sales beyond the breakeven point provide to a business? A Initial markup B Variable-cost margin C Dividends D Profit
What is D Profit
200
One way to verify that a complex arena event is well prepared and ready for spectators is by completing which activity? A Holding a rehearsal B Identifying audio needs C Developing an event checklist D Reading the scripted elements
What is A Holding a rehearsal
200
Which situation is an example of a business using niche marketing? A A chemical manufacturer offers a line of hand soap that contains an antibacterial agent. B A national petroleum company offers credit cards for use at its gas and service stations. C An athletic footwear company produces a line of shoes for children who play soccer. D A soft drink manufacturer advertises its product during a national television broadcast.
What is C An athletic footwear company produces a line of shoes for children who play soccer.
200
A business that continuously monitors its marketing plan should take corrective action during which situation? A Output is equivalent to product demand. B Sales objectives are met for three consecutive months. C Performance does not meet the established standards. D Competitors are not meeting their quotas.
What is C Performance does not meet the established standards.
200
One reason it is important for sports or event marketers to be able to accurately explain ticketing and seating arrangements is to help customers with which action? A Obtain the type of seats they want at the price they want to pay B Select seats that are located near concession stands C Purchase discount tickets from a permanent box office D Identify the type of sports or events that is the most appropriate
What is A Obtain the type of seats they want at the price they want to pay
200
Why would an event marketer promote an upcoming celebrity golf tournament at an exclusive course as an once-in-a-lifetime event? A To have expensive media coverage B To obtain more industry support C To increase advertising costs D To generate higher ticket prices
What is D To generate higher ticket prices
300
When the Green Company selected its target market, it decided to ignore the segment differences and generate appeal with one offer. The company is using which type of marketing? A Isolated B Niche C Individual D Mass
What is D Mass
300
One aspect of identifying a segment of a sports or event target market involves identifying which component? A Regional trends B Sales forecasts C Heavy users D New vendors
What is C Heavy users
300
When evaluating the performance of a marketing plan, what might a business do if performance fails to achieve its objectives? A Analyze the situation B Revise the sales forecast C Develop a mission statement D Blame the competition
What is B Revise the sales forecast
300
Which is a decision about place that must be made in sports and entertainment marketing? A “Should direct mail be sent to the ticket holders of last season?” B “Will local or national media be used?” C “How will fans obtain the schedule of events?” D “Where will ticket outlets be found?”
What is D “Where will ticket outlets be found?”
300
When a hockey team set its ticket prices so it can achieve its goal of increasing its fan base by five percent, the hockey team established a price objective in conjunction with which type of activity? A Licensing B Cost C Sales D Contingency
What is C Sales
400
Which factor should event marketers consider when identifying target markets for specific events? A Behavior B Culture C Attitude D Character
What is B Culture
400
What is one question that a business must answer when identifying a potentially profitable target market? A “What is the reach and frequency of the advertising medium?” B “Does the product have form utility?” C “What are monthly variable expenses?” D “Is the market responsive?”
What is D “Is the market responsive?”
400
When a business monitors its marketing activities, it might need to take corrective action if which situation happens? A Sales marginally exceed goals. B Economic conditions change. C Market trends remain consistent. D Service levels are satisfactory.
What is B Economic conditions change.
400
Expanded bandwidth is changing the face of in-home entertainment by performing which activity? A Eliminating the need for cable hookups B Allowing for delivery of the Internet through television sets C Improving fiber-optic cable and electrical lines D Creating high-definition television
What is B Allowing for delivery of the Internet through television sets
400
If a goal is to avoid storing or discarding merchandise, what pricing strategy should be selected? A Competitive B Close out C Cost plus markup D Versioning
What is B Close out
500
Entertainment marketers should identify their target markets after they have carefully examined which component? A Past ticket sales records for similar events B Available data and research about the segment C Retired people with discretionary income D Customized products that fit the needs of the market
What is B Available data and research about the segment
500
When a business selects a target market, the most useful or desirable market segments to a business are those that are measurable and which other feature? A Concentrated B Undifferentiated C Accessible D Inflexible
What is C Accessible
500
Business owners can evaluate the effectiveness of their marketing activities by comparing the original allocation of resources with which information? A Operating expenses B Rate of depreciation C Fixed costs D Return on investment
What is D Return on investment
500
The cable network that televises college basketball games throughout the country is performing which activity of the sports product? A Distributing B Franchising C Publicizing D Sponsoring
What is A Distributing
500
Which is the least important factor when selecting a pricing strategy? A Promotional strategy B Competitor price C Cost of merchandise D Location of store
What is D Location of store