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100
Which of the following is an activity that agents perform on behalf of the athletes they represent: A. Team contract negotiations only B. Hall of fame endorsements C. Various contract negotiations D. Team valuation services
What is Various contract negotiations
100
When a league blocks the broadcast of a certain game in a certain territory, it is known as a(n) A. antitrust violation. B. blackout. C. injunction. D. right of publicity.
What is blackout
100
Salaries, contracts, and profit sharing are often the issues that create conflicts between sports' leagues and A. team owners. B. sponsoring organizations. C. individual managers. D. players' associations.
What is players' associations.
100
The first step that a business should take when collecting marketing information from its customers is to A. develop a rating scale. B. determine the survey method. C. obtain secondary data. D. define research objectives.
What is define research objectives.
100
When marketing researchers review the level of affiliation between two variables, they are evaluating the ___________ of data components. A. affirmation B. predictability C. sensitivity D. correlation
What is correlation
200
The National Hockey Association has just drafted Ty Hartman. Ty hires Amanda Bingham to help him make sound business decisions, and to negotiate endorsement contracts with well-known companies. Amanda is Ty's A. sponsor. B. agent. C. mentor. D. publicist.
What is agent.
200
Which law makes restraining free trade and competition illegal? A. The Sherman Antitrust Act B. The Lanham Act C. The National Labor Relations Act D. The Sports Broadcasting Act of 1961
What is The Sherman Antitrust Act
200
Which of the following is an example of a governing body in the sport industry: A. International Olympic Committee B. NCAA Men's Basketball Championship C. Washington Nationals Baseball Team D. Rahal Letterman Lanigan Racing
What is International Olympic Committee
200
A business that randomly surveys 200 customers to learn their opinions about a new product is collecting __________ marketing information. A. scientific B. confidential C. primary D. technical
What is primary
200
Which of the following is useful marketing information that a business might obtain by analyzing a customer database: A. Expense involved in developing a customer database B. Average customer is married, owns home, earns $50,000 a year C. Federal identification numbers for current and past customers D. Total sales for each month of the previous year
What is Average customer is married, owns home, earns $50,000 a year
300
What do athletes sometimes hire to help them organize charity tournaments? A. Marketing firms B. Sponsors C. Agents D. Recruiters
What is Marketing firms
300
Which of the following is an unfair, anticompetitive trade practice in sport/event marketing: A. Trademark infringement B. Loss prevention C. Employee strike D. Sponsorship exclusivity
What is Trademark infringement
300
Which of the following are trade barriers that are likely to limit a sport-equipment manufacturer's ability to export its products to foreign countries: A. Trade agreements and industrialization B. Licenses and outputs C. Quotas and tariffs D. Globalization and embargoes
What is Quotas and tariffs
300
Businesses often collect marketing information from customers in order to learn which products A. earn the highest profits. B. meet specific design standards. C. sell best in certain locations. D. qualify for vendor discounts.
What is sell best in certain locations.
300
What should businesses try to achieve when manipulating data for information analysis? A. Exploratory research B. Secondary information C. Program development D. Accurate interpretation
What is Accurate interpretation
400
The best way to avoid buying counterfeit tickets to a game/event is to purchase them A. from reputable scalpers. B. several months in advance. C. at an online auction site. D. at official ticket outlets.
What is at official ticket outlets.
400
When negotiations between a players' union and the owners' organization cannot be reached, the players might vote to determine if they should A. go on strike. B. play for international leagues. C. become free agents. D. ask for fan support.
What is go on strike.
400
When a sporting-goods manufacturer decides to sell to businesses located in another country, it should consider the country's A. profit margins. B. trade restrictions. C. cost of goods. D. selling motives.
What is trade restrictions.
400
Businesses collect marketing information from other sources in order to find out what is happening in the A. research department. B. external environment. C. parent corporation. D. internal organization.
What is external environment.
400
When making marketing decisions, businesses often analyze research that is expressed as a mean, median, or mode, which are estimates often referred to as the A. predictability curve. B. graphic representation. C. central tendency. D. distribution share
What is central tendency.
500
Which of the following is an unacceptable place to use an athlete's or celebrity's identity without his/her permission: A. In a magazine B. On your company's advertisements C. In a book D. On the news
What is On your company's advertisements
500
When professional athletes negotiate salaries, playing conditions, and contract terms as a single unit, their union is engaging in A. competitive advantage. B. labor resistance. C. free agency. D. collective bargaining.
What is collective bargaining.
500
Which of the following presents the greatest challenge for U.S. companies when developing a plan to sell movies in foreign countries: A. Language barrier in promotion B. Cost of foreign monetary exchange C. Uncertainty about government policies D. Lack of interest by foreign customers
What is Uncertainty about government policies
500
When analyzing the historical data in a data warehouse, which of the following is true of its data: A. Related data are grouped together in folders. B. The data change as modifications are made to the database. C. The data are static.
What is The data are static.
500
Which of the following must coincide when using descriptive statistics in order to have normally distributed data: A. Range, dispersion, confidence interval B. Ordinal, nominal, binomial C. Mean, median, mode D. Standard deviation, percentiles, pictorial representations
What is Mean, median, mode