The Marketing Mix
The element of the marketing mix that deals with how much you charge a customer.
What is price?
What are demographics?
The main category of Sports Products
What are sporting events?
Nike paying the NFL to produce NFL jerseys
What is licensing?
A business situation in which a few firms affect, but do not control an industry
What is an Oligopoly?
The element of the marketing mix that deals with how you convince customers to buy your product
What is Promotion?
The attitudes or the opinions a consumer has toward an activity, institution, or lifestyle
What are Psychographics?
News, stats, schedules, and stories
What is Sports Information?
AT&T Stadium is an example of this method of sports marketing
What is Sponsorship?
The unauthorized buying, selling, or utilization of movies or music
What is Piracy?
The promotional pricing technique that allows customers to buy an extra product at a free or reduced price
What is BOGO?
Categorizing people based on where they live
What is Geographic location?
Basketball camps, swimming lessons, and Quarterback camps
What is sports training?
LeBron James wearing Nike basketball shoes in his NBA games
What is endorsement?
Improvements in technology have led to the rise of this
What is independent filmmaking
An illegal strategy for undercutting your competition until they go out of business and then raising your prices
What is Predatory Pricing?
What are demographics?
Baseball bats, basketball shoes, footballs
What are sporting goods?
In-Game or in-concert activities designed to entertain and advertise consumers
What are promotions?
Structure which can create, produce, market, and distribute products or services
What is vertical distribution?
Examples of this element of the marketing mix include using air freight carriers, semi trucks, and other modes of transport to get products to customers
What is Place?
Athletic departments of universities targeting their marketing efforts toward students, their parents, and alums is an an example of this form of market segementation
What are Psychographics?
The total assortment of goods that a company offers
What is the product mix?
"I have to use this? I guess I'm going to have to _______ it!"
What is endorse?
This category of the entertainment industry developed from radio networks and commonly use the same name
What is television?