Show:
1.01 The Nature of Sport/Event Industries
1.02 Explain the Nature of Sport/Event Marketing
1.03 Sport/Event Marketing Careers
1.04 Sports/Event Product
1.07 The Nature of Sponsorship
100
Carolina Panthers
What is a Professional Team?
100
Services to create exchanges that satisfy individual and organizations objectives and the needs and wants of consumer.
What does Sports Marketing mean?
100
Coordination and sales
What are venues?
100
Event without sport.
What is Non-sport event?
100
When a business purchases the rights to be the only one of its kind to sponsor a sport entity.
What is exclusivity?
200
Pro Golf Association (PGA)
What is an Individual Sport?
200
You can see and also feel participate in.
What does Intangible mean?
200
Media & ____
What is radio tv?
200
Equipment and Apparel
What are Sporting Goods?
200
Loosing streak, too many sponsors at one event and could create a bad image.
What are risks of sponsorship?
300
University of North Carolina
What's a Collegiate/Scholastic Team?
300
Once the product is over or done it has perish away. Ex. After a football game is over you can't take it home.
What does Perishable mean?
300
Types include college, professional and amateur.
What are teams?
300
Print Media, Broadcast media, News, Info and Social Media.
What is Sports Media?
300
Public and community relations, brand organizing, sales and profits through affiliation and brand awareness.
What are the benefits of sponsorship?
400
Music, Television, Movies/Film Festivals, Fine Arts, Casinos, Theme Parks andRadio Industry
What's the Variety of Entertainment/Events Available?
400
They pay money to get their names or products on or with sporting events.
What are Sponsors?
400
Competitiveness, Positive Attitude, Problem Solving, Detail Oriented, Leadership, Creativity and Adaptability
What are Personal Traits?
400
Ones that earn income from performance on the field.
Who are Athletes?
400
To match the correct products or services with people who want to purchase them
What is the key to building successful sponsorship programs?
500
Franchises, Security, Advertising Sporting Goods and Media
What are the Types of Businesses?
500
Live event or activity that promotes a certain product. Ex. Concert
What does Event Marketing mean?
500
Teams, Venues, Sports Agencies, Parks/Recreations, Private Business and Media/Radio TV.
What are the Types of Businesses and Careers?
500
Concepts and procedures necessary to develop, maintain and improve a product or service mix.
What is Market Opportunities?
500
Providing financial or other support to a sport/event in exchange for recognition.
What does Sponsorship mean?