SEM UNIT 2

Level 1

Level 2

Level 3

Level 4

100

What is one way that sports or event marketers use marketing information?

A. To develop new products

B. To determine credit scores

C. To change economic trends

D. To prepare sales invoices

A. To develop new products

100

What kind of goals should sports or event marketers set if they have the appropriate data?

A Open-ended

B Realistic

C General

D Broad

B Realistic

100

To know what websites and advertisements visitors see, sports and event e-marketers would check which component?

A Text files

B Direct delivery programs

C Clickstream data

D Internet service providers

C Clickstream data

100

Which internal records might a business use to analyze information regarding customer satisfaction levels?

A Expense reports

B Debit receipts

C Credit reports

D Comment cards

200

Sporting goods businesses often gather marketing information to accomplish which action?

A Identify trends

B Obtain licensing contracts

C Gain the respect of competitors

D Adjust credit ratings

A Identify trends

200

Which is an example of a secondary source of data that a sports or an event marketer can obtain internally?

A. Magazine article

B Trade journal

C Government website

D Sales report

200

A sports or an event organization that wants to obtain information about the population in a certain geographic location might use which source?

A Government sources

B Telephone surveys

C Primary databases

D Personal questionnaires

A Government sources

200

What internal records do many businesses monitor in order to obtain useful marketing information?

A Sales reports

B Trade journals

C Industry projections

D Print advertisements

A. Sales Reports

300

When or how should a professional soccer league obtain information about its fans in order to learn about the needs and wants of a target market?

A Before it implements organizational changes

B Only when there appears to be a problem

C If ticket sales show short-term improvement

D In a proactive and systematic manner

300

What type of competitor information is important for sports or event organizations to maintain in a database?

A Consumption

B Demographics

C Market size

D Price lists

300

Which is a secondary source of information for a sport or an event?

A Personal interviews

B Computerized surveys

C Accounting records

D Demographic reports

300

Primary research includes collecting data for which situation?

A Marketers across the industry to use

B Informational purposes only

C The current research project

D Understanding the economic cycles

C The current research project

400

Multiple Choice from Item Bank

What information is usually contained in a database about competitors?

A Budget structure

B Production Techniques

C Advertising media

D Creative strategy

C Advertising media

400

A sports or an event marketer is having difficulty finding data about a competitor. The financial records of competitors are unavailable for public access. Which disadvantage of secondary research does this situation illustrate?

A It can be out of date.

B It can be incomplete.

C It can be costly.

D It can be time consuming.

B It can be incomplete.

400

What type of marketing information might a business obtain by monitoring sales invoices?

A Service tactics

B Profit margin

C Sales territory

D Customer profiles

400

One way for the WSC Swim and Racquet Club to obtain primary information about the quality of its facilities, and the level of its services is by completing which action?

A Reading industry publications

B Surveying the club members

C Viewing the websites of competitors

D Collecting promotional literature

B Surveying the club members

500

A professional soccer league is considering an expansion team in a certain city. What is the best online secondary source to obtain current demographic information about the location?

A Youth magazine

B Government Census

C National news outlet

D Sporting goods association

B Government Census

500

Which might a sports or an event organization search to obtain marketing information?

A Foundations

B Media

C Newsletters

D The Internet

500

Which internal records might a business use to analyze information regarding customer satisfaction levels?

A Expense reports

B Debit receipts

C Credit reports

D Comment cards

500

Which is a reason why businesses should regularly monitor their internal records that contain marketing information?

A To compile regulatory data

B To review employment trends

C To analyze product performance

D To prioritize investment goals

C To analyze product performance