Sports Products
Which is a physical sports product?
A. Basketball jersey
B. Live game experience
C. Coaching service
A. Basketball jersey
What is a logo?
A. A ticket price
B. A brand symbol
C. A sponsor payment
B. A brand symbol
What is a sponsorship?
A. A fan buying a ticket
B. A company supporting an event for promotional benefits
C. A player changing teams
B. A company supporting an event for promotional benefits
What is a celebrity endorsement?
A. A team selling tickets
B. A company renting a stadium
C. A famous person promoting a brand
C. A famous person promoting a brand
What is sports licensing?
A. Giving permission to use protected team branding
B. Selling game tickets
C. Hiring a coach
A. Giving permission to use protected team branding
What is a sports experience?
A. Team hat
B. Attending a football game
C. Basketball
B. Attending a football game
What is brand loyalty?
A. Fans repeatedly supporting a team
B. Changing team names
C. Selling tickets once
A. Fans repeatedly supporting a team
Why do companies sponsor sports teams?
A. To gain brand exposure
B. To eliminate all competition
C. To control game scores
A. To gain brand exposure
Who is the endorser?
A. The customer
B. The person promoting the product
C. The merchandise manufacturer
B. The person promoting the product
Who is the licensor?
A. The fan buying a jersey
B. The owner granting permission to use a brand
C. The stadium worker
B. The owner granting permission to use a brand
Why can't an empty seat from yesterday's game be sold today?
A. Brand loyalty
B. Licensing
C. Perishability
C. Perishability
Which is an element of brand identity?
A. Stadium parking
B. Ticket tax
C. Team colors
C. Team colors
What are naming rights?
A. Choosing player nicknames
B. Naming team mascots
C. Paying for the right to associate a brand with a venue or event name
C. Paying for the right to associate a brand with a venue or event name
What is a testimonial?
A. A personal statement about a product
B. A licensing fee
C. A stadium contract
A. A personal statement about a product
Who is the licensee?
A. The referee
B. The ticket buyer
C. The company receiving permission to use a brand
C. The company receiving permission to use a brand
Which is a sports service?
A. Personal training session
B. Team T-shirt
C. Baseball glove
A. Personal training session
What does brand positioning help a team do?
A. Set player salaries
B. Stand out from competitors
C. Count merchandise
B. Stand out from competitors
Which is a good sponsor match for a youth baseball tournament?
A. A business targeting only retirees
B. A local sporting goods store
C. An unrelated industrial supplier
B. A local sporting goods store
Why should companies consider an athlete's reputation?
A. To set ticket prices
B. To choose team colors
C. The athlete's behavior can affect the brand
C. The athlete's behavior can affect the brand
What is a royalty?
A. A payment for licensed use of a brand
B. A team's win total
C. A game-day discount
A. A payment for licensed use of a brand
A team sells tickets, shirts, and VIP experiences. These are examples of its...
A. Sponsorships
B. Product offerings
C. Trademarks
B. Product offerings
Which strategy could strengthen fan loyalty?
A. Fan appreciation nights
B. Removing all promotions
C. Ignoring fan feedback
A. Fan appreciation nights
A restaurant sponsors a local football game to attract nearby families. Its main goal is...
A. Reaching its target market
B. Licensing the team logo
C. Hiring players
A. Reaching its target market
Which athlete is usually a better fit for a healthy sports drink?
A. Someone who never uses the product
B. An athlete known for healthy habits
C. Someone with no relevant audience
B. An athlete known for healthy habits
A company sells $1,000 in licensed hats and pays a 10% royalty. How much is owed?
A. $10
B. $100
C. $1,000
B. $100