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100
What is brand awareness?
How quickly a consumer a brand is recognized
100
a business purchases what to name a facility/event?
What are naming rights
100
Finish the sentence: A sponsorship is a .....
partnership
100
What is an emblem?
physical structure that is usually attached to the product
100
what are the 4 p's of marketing
price place promotion product
200
What is brand Image? What is brand loyalty?
-consumers beliefs about the company and/or its goods or services -extent of the faithfulness of consumers to a particular brand
200
What is a sponsorship?
supporting an event, activity, individual, or organization by providing money or other resources that are of value to the sponsored event.
200
What do sponsorship agreements contain
costs advertising restrictions marketing opportunities marketing opportunities target market
200
Why would a business redesign its logo
to make it more modern and relevant to consumers
200
What is the difference between quantitative, and qualitative?
quantitative-quantity, deals with numbers and statistics qualitative-quality, colors, reviews feedback
300
What are the factors that influence a sport's/ event's brand image?
price quality value performance
300
List and describe the two types of endorsements.
testimonial- statement by a user of the product proclaiming the product's benefits Appearance- the celebrity/individual simply appears at the event. they don't have to speak, they are just simply associated with the event
300
What is exclusivity
The only sponsor
300
Define Scalability
a characteristic of an effective logo that means it can be resized with ease
300
Determine what type of source this is, if secondary state if its internal or external. Marketers look at sales invoices to see how customers have been playing for products
secondary internal
400
What is brand equity?
the perception of added value a product has as a result of the brand name
400
What is a trademark and who gives it legal protection?
trademark- word, phrase, or logo/design that distinguishes the company from others The US patent and trademark office is in charge
400
Give an example of ambush marketing
may vary
400
list the different types of tickets( pick 2)
e tickets paper tickets mobile phone scan season tickets group tickets
400
Define facts, estimates, and predictions
Facts - something that actually exists; reality; truth Estimates - an approximate judgment or careful calculation about the impact of a product Predictions - a forecast of something to happen
500
How do marketers use merchandise to build brand equity?
they have a variety of products that are good quality.
500
What is the difference between a licensee and a licensor, and give an example.
licensee- is the company paying for permission to use the trademark licensor- the rights holder of the trademark Ex: Nike manufactures a sweatshirt with the Carolina Panther' s logo on it. Nike is the licensee The panthers are the licensor
500
Why is it important to chose the right sponsor for an event
to reach your target market
500
What should you consider in creating a logo
simple design legibility attractive
500
Where is data collected from? Hint: sales people
sales people, distributors and suppliers, news and trade journals, competitors, customers