What is Security, Sporting Goods, Teams, Advertising, Marketing, and Media
100
The process of planning, pricing, promoting, and distributing sports ids, sports goods, and sport services.
What is Sports Marketing
100
Define Entertainment marketing
What is
the use of entertainment to develop promote, price and distribute goods and services to satisfy the wants and needs of customers.
100
How does perish-ability relate to goods and services?
goods can be stored, services cannot
services must be consumed immediately
100
What is the difference between a feature and a benefit
feature- Describes an actual part of a product or service.
A distinctive aspect, a quality, or characteristic.
Benefit-Describes how a product or service will directly offer a user a solution
Answers the question “What’s in it for me?”
200
The NCAA, NFL, NBA, NHL MLB are all examples of.
What is sanctioning bodies.
200
Going for a run in the park is an example of
What is unorganized participants
200
What does market research do?
Identify consumer wants and needs
200
Obtaining, developing, and improving a product
What is product service management
200
What are benefits that are implied but not obvious
hidden benefits
300
Communities minimizing negative impacts of hosting an event.
What is:
Sign teams to long-term stadium leases
Diversify-host more than one sport
Host multiple events in stadium/arena
Notify the community in advance
Provide necessary security/traffic resources
300
sports information, personal training, the actual sporting event, sporting goods are...
What is categories of sports products
300
Why is event marketing a unique experience.
It is produced and consumed at the same time, and is a different experience for each participant and spectator.
300
What factors determine the quality of goods
performance
serviceability
features
durability
reliability
design
300
What is feature benefit selling?
providing product features to satisfy customers by offering them a benefit they need or want.
400
New stadium arenas, internationalization, merchandising, better research, and social media (are examples of?)
What is trends
400
What is the difference between a good and a service, and provide an example.
goods- tangible, physical product
Service- Intangible, performed for a customer, for a price or fee. Often a unique experience
Give an example of a combination of goods and services.
answers may vary
ex: personal training- they are providing you a service, but you use goods, such as weights, or other equiptment
400
Come up with your own example of a products features and benefits.
answers may vary
Ex: New pencil
Feature- rubber eraser
benefit- Easily erase for quick corrections
500
positive results from SEM (name 3)
hint: escape from day-to-day life
What is strong public/team unity, multiplier effect throughout city, economic impact spectators, and participants.
500
What does sports marketing actually market?
What is sporting goods, sporting event, "other" goods and services through sports,products to sporting events
500
Compare sports and event marketing.
Similarities:
-many different types of jobs
-employees with a variety of skills and interests
-use of social media
Differences:
-more job opportunities
larger focus of business and corporate sponsorships
500
What is a brand?
all the combined impressions and experienced associated with a particular company, good, or service.
500
Sources of feature/benefit information (pick 4)
salesperson
consumer reports
magazines/newspaper
websites
blogs
gov't sites
social media