Promotions
This promotion is used by a business to create a favorable image for itself, as opposed to promoting a service or product.
Ex: NFL promoting breast cancer awareness month for a BC non-profit
Institutional Promotion
True or False? A Sponsorship mutually benefits both parties?
True
When you are creating a promotional mix you look are looking for the best ROI; what does ROI stand for?
Return on Investment
How long does it take to plan an event?
Event planning time can vary on the type of the event and size. But they do not pop up last minute.
What City do I currently reside in?
Rock Hill
Any form of communication a business or organization uses to inform, persuade, or remind people about its products or improve its public image.
Promotion
Instead of paying for sponsorship opportunities, in-kind sponsors provide goods and services. They receive VIP passes, signage, Etc.
In-Kind Sponsorship
Specifies how much to focus on each subcategory of promotions and how to spend on them
Promotional Mix
Why is important to have image consistency for an event?
To provide a Precise and Clear Message, Continue to earn their trust and loyalty.
When is my Birthday?
March 18th
This product is used to convince potential customers to buy products instead of buying from a competitor.
Examples: Identifies where it is sold, Advertises Sales, Answers consumer questions, Introduces new offerings.
Product Promotion
Promote the brand through their TV stations, radio, newspapers, or digital platforms. They benefit by associating their brand with the event and reaching a broader audience.
Media Sponsorship
What are the goals of creating a promotional mix?
Sales increases, New Product Acceptance, Positioning, Competitive Retaliations
Any media material used to promote a company's products or services.
Marketing Collateral
What is my favorite color?
Black
Any marketing that relies on direct communication or distribution to individual consumers, rather than through a third party such as mass media.
Direct Marketing
This risk occurs when a business tries to associate with an event to gain recognition as a sponsor, even though it is not.
Ambush Marketing
There is no ideal blend
What are some barriers when planning and executing an event?
Budget Restrictions, Time Restrictions, Venue Conflicts, Scheduling Conflicts, Interest/Relationships with Event
What Head Coach did I meet at the Coaches Clinic?
Dabo Swinney
Occurs when a sales representative meets with a potential client for the purpose of transacting a sale
Personal Selling
An alliance between a manufacturer of a product and another company for the purposes of promotion. for example, Coca-Cola Co. may form a promotional partnership with 20th Century Fox Film Corp., agreeing to pay that company to display the Coke in an upcoming Featured Film.
Promotional Partners
What are the main 4 subcategories of The Promotional Mix?
Promotion, Advertising, Sales & Personal Selling, Publicity
What are the 8 Stages of planning an event?
Set Goals & Objectives, Allocate a Budget, Assemble a team, Select a date & Venue, Select External Suppliers, Create a Marketing Plan, Execute Event, Post Event Analysis
Where is majority of my family from?
Buffalo, NY