Data
What is our data lookback period?
400 days
What DSPs can we run latlongs on?
Xandr and Roku
What are clients held to once they sign an IO?
Clients are held to impressions served, not the contracted amount signed for.
They are also not billed for any overdelivery.
What is our average match rate on 1PD?
85-90%
What year was Semcasting founded?
2009
Do we have a file minimum or max size for onboarding?
No minimum size
2gb file max
What is the difference between CTV and OTT
CTV is connected TV devices only
OTT opens scale, allowing you to target the same inventory cross device (Hulu, Fubo, Sling, etc) on laptops, tablets and mobile
If a new account is passed to you, what do you need to ensure we have in place prior to setting up a campaign?
New Client Form needs to be completed. This provides all necessary billing and company information.
This form is an email template within Salesforce itself that can be autogenerated and sent to the client to complete.
What does the Digital Activity Index rank?
How active users are on their devices within a HH
Can we target outside of the US? If so, how?
Via latlongs
Can not retarget or capture devices
Name 2 inventory sources for Audio?
Soundcloud
Spotify
Pandora
iHeartRadio
What is the difference between a flat CPM and dCPM?
Flat = we run at the contracted amount, no added value impressions. The margin can fluctuate based on the settings of the campaign
dCPM = we run at a dynamic CPM, meaning we can come in at a low CPM in order to win more impressions. The margin can fluctuate based on the settings but the margin is usually fixed unless we manually change it
What does the Inflation Sensitivity Index rank?
How likely an Indvidual is affected by the economic climate
What is POC (point of care) targeting?
This is targeting via wifi to specific doctors offices
We serve ads to the patients in the waiting room or office but do not capture or follow those devices once they leave the wifi range due to HIPAA and patient privacy
Where is our title targeting data derived from?
What is a PMP deal? Give example.
Private Marketplace
A custom inventory deal that a publisher can create and send to the DSP - some examples are Hulu, NCB, Pandora, etc
When pulling audience counts, can we capture devices if they are not active?
No - all devices need to be active. We are location and app based so if a device is not active or opted into location sharing, the device will not be accounted for.
For example: this comes into play when we pull lookback audiences
What is the difference between ETHNIC GROUP and ETHNIC BACKGROUND?
Group = Race
Background = Country
What is the general role of Display Advertising?
Intended to be a prospecting medium to engage with a large numbers of prospects who have not seen or engaged with your brand before, driving them to your site where you can hopefully push them to a lower funnel marketing tactic (retargeting, etc)
What are NAICS Codes? Do you know what it stands for?
Classifies a business when collecting, analyzing and publishing data about the US economy
Stands for "North American Industry Classification System"
What is the difference between 3rd party #'s and actuals?
3rd Party = the metrics the client tracks on their end via ad tags through DCM, MOAT, DoubleVerify, etc
Actuals = the metrics Semcasting tracks inside the actual DSP
We abide by IAB terms & conditions - what is this?
Means we are allowed a 7 day grace period to cancel a non-guaranteed buy but we typically cancel as soon as we can >24 hrs.
Explain what Healthwise Data is
The likelihood of someone having an ailment, disease or chronic condition
What is a 3rd party cookie vs. 1st party cookie?
A 3rd party cookie is a pixel placed on your device and browser by a 3rd party (not website owner) to store info about your browsing habits
1st party cookies aare placed by the website owner on the site domain = remembering your login credentials or past viewed content to help navigate your search based on interests