Persuasion Unit
What is a target audience?
a group of customers that a business aims to advertise towards
This technique tries to persuade us to buy a product by promising to give us something else, like a discount, a rebate, a coupon, or a “free gift.”
Special offers and bribes
What does FANBOYS stand for ?
for, and, nor, but, or, yet, so
The difference between immigration and emigration
immigration is coming into a country and emigration is leaving a country
define the following figurative language
simile , metaphor, personification
metaphor- direct comparison
personification-giving living qualities to non living
Name and describe the 3 means of persuasion
Ethos- appeal to credibility
pathos- appeal to emotion
logos- appeal to logic
This technique works because we may believe a “regular person” more than an intellectual or a highly paid celebrity. It’s often used to sell everyday products like laundry detergent because we can more easily see ourselves using the product, too.
Plain Folk
Which title deserves a capitalization and why?
macron, president of France,
prime minister blair
Prime Minister Blair
Deconstruct
use it in a sentence
take a part
What is the difference between an economic immigrant, a refugee, and an asylum seeker
economic immigrant comes for better job opportunity
refugee is fleeing from war, persecution, etc
asylum seeker is seeking protection but doesn't have official refugee status yet
what two ways did we look at in class how ads can be dangerous?
racial and gender
This technique uses sentimental images (especially of families, kids, and animals) to stimulate feelings of pleasure, comfort, and delight.
Warm & Fuzzy
What is wrong with this sentence? How do we fix it?
I better bring a sweater it is cold outside.
run on sentence
Define explicit and implicit
explicit is information clearly in the text
implicit is not clearly there but implied
Give two examples of how language has been used in a harmful way to migrants in the media from the unit.
calling Calais the jungle? connotation of word choice in news headlines, David Cameron and the swarm, anything from John Oliver's program
This is an example of what?
thin, bony, anorexic, slim, slender
Words with the same denotation but different connotation
Words used to suggest positive meaning without making any promises. It is a way to get around making explicit claims. Ex- many, often, virtually, as many as,
weasel words
What is wrong with this sentence? Official name
I considered what to do, I decided that watching and waiting would be wise.
comma splice
assimilation
The process in which a minority group or culture comes to resemble a society’s majority group in values, behaviors, and beliefs
Explain one story of assimilation in House on Mango Street
mamacita, the house, etc
Name two presentation devices a digital ad has that a print ad does not.
special effects
shots and angles
music and sound
Many ads show lots of people using the product, implying that “everyone is doing it” (or at least, “all the cool people are doing it”).
Bandwagon
name three places we use commas
To separate a list of words or ideas
After a time phrase at the beginning of a sentence
Before an ‘ing’ verb that starts a new clause
To separate an interrupter or non essential element
Before the word ‘which’, if a non-essential clause follows
Defne Xenophobia
use in a sentence in any form
dislike or prejudice against people from other cultures
Name all 6 features of a blog.
tips, opinion, examples, voice, topical, personal experience