What is the group of ALL potential customers who share common needs (Market) and the group of SPECIFIC customers that a company desires to have as consumers (Target Market)?
100
When businesses ask customers to forward an email to their friends and families it is called viral marketing -- what is the cost?
What is FREE or $0?
100
Endorsement
What is paying an athlete or entertainment star to appear in a TV commercial or advertisement.
100
What step should businesses do to detect any problems before sending an e-mail to everyone on their list?
What is conduct a test run?
100
Video games containing advertisements.
What are advergames?
200
When a marketer considers factors such as lifestyle and interest levels in a specific sport -- this is segmenting a market based on ___________.
What is psychographics?
200
A radio station sells a 30-second spot for $500. If the number of listeners is 200,000 -- what is the cost per thousand (CPM)?
What is $2.50?
200
When sellers offer one-size fits all products that will appeal to most buyers uses _________ marketing.
What is mass?
200
Most appropriate medium for a local hardware store to advertise.
What is local newspaper?
200
What is most likely to be visible to search engine spiders?
What is HTML text?
300
Illustration
What is the part of a print advertisement that is often noticed first by readers?
300
An advertiser spent $117,000 for 12 televison spots with a total of 240 GRPs (gross rating points). What was the cost per GRP?
What is $487.50?
300
A sport or event organization can determine advertising reach of a magazine by analyzing the publication's _____.
What is circulation? (This is the specific readership reach)
300
Type of media used by an event planner used to promote an upcoming local charity event to the general public.
What is local television?
300
Sport and event industries often use electronic media to:
What is motivate consumers to buy?
400
A business places a matrix on a promotional sign that potential customers can scan with their smartphones. After scanning the matrix, potential customers have digital "coupons" in their smartphones, which they use for discouted products at the point of purchase. This form of mobile advertising involves the use of __________.
What is quick response (QR) codes?
400
What is the percentage of reach for a local radio sporting goods advertisements if the target audience is 875,000 18-30 year old males and 393,750 of the target audience is exposed to the message?
What is 45?
400
Name at least 4 advantages to on line advertising. (we discussed 7 in the notes)
What are scalability, cost effective, target audience, desirable demographics, gowing audience, tacking capabilities and worldwide opportunities.
400
Most appealing media-scheduling strategy for advertising food and other frequently purchased items.
What is continuous?
400
Email technique that businesses use if they do not have mailing list software.
What is Blind Carbon Copy?
500
An important part of target marketing in the sports and entertainment industry involves appealing to potential customers who have ___________ income.
What is disposable?
500
The ABC Fitness Center wants to increase its membership, so it is planning to run a TV ad to promote lower membership fees for a limited time. If the target audience is 939,000 16 to 36 year old females and 313,000 of the target audience is exposed to the message, what is the percentage of reach for a local cable TV ad?
What is 33?
500
Advertising copy that states "ONLY 3 days left" is trying to:
What is encourage action?
500
What is the most common use of opt-in email marketing?
What are subscriptions?
500
One of the advantages of direct mail advertising is that the advertiser can:
What is aim the message to specific customers (i.e. personalized to the target market)?