SEO Fundamentals
This term refers to the process of optimizing a website to rank higher in search engine results
What is Search Engine Optimization (SEO)?
The term for words and phrases users type into search engines to find relevant content.
What are keywords?
This file tells search engines which pages on a website to crawl or ignore.
What is robots.txt?
This SEO practice involves obtaining links from other websites to boost a site's authority.
What is link building?
This search engine feature displays local businesses, their locations, and reviews when users search for services nearby.
What is the Google Local Pack?
These short text snippets summarize a page's content and appear in search engine results.
What are meta descriptions?
These are words added to keyword phrases to make them more specific, such as "buy" or "near me."
What are long-tail keywords?
This code helps search engines understand the hierarchy of headings on a webpage.
What is an H1 tag?
When a website links back to your content, it’s known as this.
What is a backlink?
This term refers to optimizing a business for location-based searches, often including "near me" searches.
What is local SEO?
These elements are crucial for SEO and include keywords in titles, descriptions, and URL slugs.
What are on-page SEO factors?
Google penalizes websites that overuse keywords in an unnatural way, a practice known as this.
What is keyword stuffing?
This protocol ensures a secure connection between a user's browser and a website.
What is HTTPS?
This type of link occurs when a site links to another without the “nofollow” attribute.
What is a dofollow link?
Consistency across these three elements—name, address, and phone number—is critical for local SEO.
What is NAP consistency?
This three-letter acronym represents the process of indexing new or updated content on a website.
What is crawling?
This type of content optimization focuses on creating valuable and relevant information for users.
What is content marketing?
This XML document lists the URLs on a website and helps search engines crawl them efficiently.
What is a sitemap?
This online platform allows users to leave reviews and ratings for local businesses, impacting local SEO.
What is Google My Business?
This SEO technique involves creating business listings on directories like Yelp, TripAdvisor, and Yellow Pages.
What are local citations?
This Google algorithm update penalized websites for having low-quality, spammy backlinks.
What is the Penguin update?
This technique involves using different but related terms throughout content to avoid keyword stuffing.
What is latent semantic indexing (LSI)?
This refers to improving a website’s load time to increase user experience and search engine rankings.
What is page speed optimization?
This SEO strategy involves promoting content on social media to generate backlinks and traffic.
What is social SEO?
This signal, which includes the number and quality of reviews, impacts local search rankings.
What are customer reviews?