SE-Whoa! Facts
List out the acronym for SEO and provide a definition.
Search Engine Optimization - increasing quality and quantity of traffic by increasing organic visibility in search engines.
What is the BERT update?
Improving quality content by using natural language processing.
What is the character limit for a Tweet on X?
280 characters
When was the first website launched?
1991
Describe how a search engine works.
Web pages are crawled and follows links to find new ones which are then indexed to create a library of relevant results on keywords.
What is the Panda update?
Reducing low quality, low-effort, keyword-stuffed, duplicate content.
What is the second largest social media platform in the world?
YouTube
What year was the acronym SEO first used?
1997
Name 4 Google ranking factors or key areas of SEO
1. Off-site SEO (links)
2. Quality Content
3. Technical SEO
4. On-site SEO
Name 3 factors from the Mobile Friendliness update launched in 2015 that are evaluated.
- Responsive Design
- Text Readability
- Tap Target Size
- Loading Speed
How did SEO supposedly start?
The manager of the rock band Jefferson Starship was upset the band website was only ranking on Page 4 instead of 1 of some search engine at the time.
List 4 practices of Black Hat SEO
- duplicate content
- spammy links
- keyword stuffing
- thin content
- hidden text
- irrelevant landing pages
Which original update is E-E-A-T from?
Bonus: what does E-E-A-T stand for?
Medic Update from 2018
-Experience
-Expertise
-Authoritativeness
-Trustworthiness
How many people use Facebook?
Name the month and year the Penguin update was lauched.
April 2012
What is currently the most effective link building tactic?
Natural Link Building - guest posting
What does BERT stand for?
Bidirectional Encoder Representations from Transformers
What 3 social media platforms are the most beneficial for SEO purposes?
What is the most recent major Google update and when was it launched?
Gemini - December 2023