Client Communication
What is the best practice for sending SEO reports to a client?
What is sending both written insights and PDF reports?
Which tags are optimized to improve search engine understanding of images?
What are Alt Tags?
What file is essential for guiding search engine crawlers on what to index?
What is the Robots.txt?
These types of links are crucial for establishing authority and relevance in SEO?
What are Backlinks?
his document is used to understand client needs and goals before the strategy call.
What is the Questionnaire?
What should you do if a client asks for a new page on their website?
What is asking the client more questions to understand their needs and then creating a layout?
What is the significance of Page Titles in SEO?
What are essential for defining the topic of a page and influencing click-through rates?
This report measures the performance of your site in terms of speed and usability.
What is Core Web Vitals?
What tool helps validate and generate structured data on a website?
What is a Schema Validator and Generator?
What is the name of the first report?
Benchmark report
What should be done when transitioning an account to a new manager?
What is following the Account Transition Checklist, including updating all documents and asking a supervisor to inform the client?
What should be included in content to improve user experience and drive conversions?
What are CTAs (Call-to-Actions)?
Name three key areas checked during a Technical SEO audit.
What are Page Speed, Mobile Optimization, and Structured Data?
Which metric should be analyzed first when assessing the effectiveness of an SEO strategy?
What is Organic Traffic?
What is the significance of setting up a client’s Mastersheet, and how is it used throughout the campaign?
What is to centralize all client data, tracking progress, deadlines, and deliverables, ensuring everyone is aligned on the project status?
How do you customize client emails to match their communication preferences while maintaining professionalism?
What is by mirroring their tone and structure, using clear and concise language, and including actionable items?
What type of content is dedicated to improving local SEO performance?
GBP posts, location pages, location keywords
Name 4 types of backlinks
What is off-site article posting, Press Release, High DA links, social Bookmarks
what does SERPs stand for?
Search Engine Results Pages
How do you handle onboarding for a client who has had a negative experience with a previous agency?
What is by actively listening to their concerns, setting clear expectations, and focusing on building trust through transparency and regular communication?
What is the purpose of conducting both internal and external strategy calls, and how do they differ
What is to set expectations and create a tailored approach; the internal call focuses on team coordination, while the external call is for client alignment?
How do you strategically interlink content to improve site architecture and search engine indexing?
What is by creating a clear hierarchy of pages, using relevant anchor text, and ensuring that all key pages are linked from within the site?
What is a good tool to check the SEO setup on a competitors' website?
SEO Quake,
How do you determine the most effective keywords to target for a competitive niche?
What is by using a combination of competitor analysis, keyword volume keyword difficulty assessment, and search intent evaluation
Name 5 types of credentials/access needed when onboarding a client
what is GBP, backend /WP, domain, fb ads, google ads, analytics, tag manager