SEO Application
Because it's one of the first pieces of HTML Google recognizes when crawling a webpage, it's one of the most important ranking factors for SEO. MTTLA!
What is a title tag?
Google Maps optimization is a unique element of local SEO. As one of our pillars of success, it's a listing that keeps clients visible in local SERP map packs.
What is a GMB listing?
Between 50 and 160 characters
What is the character limit for a meta description?
A structured data vocabulary that helps search engines better understand the information on your website in order to serve rich results
What is Schema markup
Who played Jonathan Harker in Francis Ford Coppola's version of Dracula?
Keanu Reeves.
Google's crawling process is more of a caffeinated warp speed analysis of all websites. After that, this is where Google files webpages, which are then displayed to users as SERPs.
What is Google's index (or indexing process)?
This type of business rarely benefits from local SEO because they accept customers from anywhere and they ship products everywhere. Is this client really a good fit for our SEO services or would national SEO be of more value?
What is ecommerce only website (any online only business)?
Name three platforms/tools that can help SEO specialists to find blog topics
Competitor Research, Moz, Google Trends, or SEMRush?
It's a black hat SEO tactic that attempts to manipulate rankings by gross overuse of keywords, causing site content to read unnaturally. It ain't your favorite Thanksgiving dish!
What is keyword stuffing?
What sort of mask does Michael Myers wear in the original Halloween?
William Shatner
According to the Periodic Table of SEO Success Factors, it's the most important on page ranking factor for SEO. Not to be confused with quantity of keywords!
What is Quality?
Local SEO is focused on earning rankings in this geo-designation where a business's customers are located. It's boundaries are often defined by how far a business owner is willing to travel to provide services.
What is a service area?
This technical problem happens when a URL is redirected to another URL. which in turn redirects back to the URL that was originally requested, leading to an infinite cycle of redirects that breaks webpages.
What is a redirect loop?
An HTML element that helps webmasters prevent duplicate content issues in search engine optimization by specifying the "preferred" version of a web page.
What are canonical links
The synopsis below most accurately represents what horror film? “A research team in Antarctica is hunted by a shape-shifting alien that assumes the appearance of its victims.”
The Thing
Don't get the wrong impression about SEO value! A KPI found in GSC, it's a ratio that shows how often users are clicking your site in Google search.
What is the Click Thru Rate (CTR)?
It's the primary reason that national SEO is generally more difficult than local SEO.
What is competition?
The recommended number of primary and secondary categories that can be included in a GMB listing
What is 1 primary category and 10 secondary categories
Google guidelines, i.e. SEO best practices, insist that webmasters should focus our efforts on creating quality webpages for this, rather than trying to manipulate the search engines.
What is the user (or user experience; or UX)?
What television series is based on a concept for an unproduced episode of The X-Files?
Final Destination
Good rankings but poor site traffic? Better step-up your CTA game in this debatable SEO ranking influencer.
What is a Meta Description?
In local SEO, these are comparable to a national backlinking profile. Don't call it a backlink! Well, technically...
What are citations (or online directories)?
Search terms related to the main keyword you are targeting. They help to support your content and add more context to make it easier for both users and search engines to know what your content is about.
What is Latent Semantic Indexing (LSI)
The number of unduplicated visitors to your website over the course of the specific time period in Google Analytics
What is a unique visitor
Who composed the musical score of the movie 'The Nightmare Before Christmas'?
Danny Elfman.