Tools & Platforms
This feature in SEMrush allows you to perform keyword research.
Keyword Magic
What backlink tool was founded by Dmitry Gerasimenko
Ahrefs
HTML meta element that specifies the language and optional geographic restrictions for a document
HREFLANG
Starting in early 2018, this set of algorithm updates is focused on benefiting under-rewarded pages.
August 2018 Broad Core Algorithm Update
This black hat technique involves hidden text or links
Cloaking
This BrightEdge feature allows you to review historical data for a domain.
Datacube
Who is the founder of Moz
Rand Fishkin
HTTP status code for "Moved Temporarily"
302
The part of the algorithm uses machine learning to help better understand search queries.
RankBrain
The practice of overusing the same keywords throughout one page
Keyword Stuffing
This tool allows you to overwrite the robots.txt file in a crawl without having to verify ownership of the website.
Screaming Frog
He is the founder of Search Engine Land, and now acts as Google's "public search liaison"
Danny Sullivan
The file that tells search engine crawlers which URLs the crawler can access on your site.
Robots.txt
This update in 2011 is an effort by Google to combat content farming by assigning pages a quality classification.
Panda Update
eBay famous for this penalty of creating multiple thin pages that led to the same internal search results
Doorway Pages
This feature on multiple platforms allows you to analyze all event traffic on a server.
Log File Analyzer
Former head of search quality at Google, who resigned from the company in 2016
Matt Cutts
Not really technical SEO but was too interesting not to include.
According to Moz, besides Google, what other site has a domain authority score of 100?
Apple
Known as Google's largest update, this algorithm adjustment was a total rewrite specifically aimed to make the algorithm more precise and fast.
Hummingbird Update
Exchanging goods or services for links or buying links are defined by Google as a common _ _
Link Schemes
Paid Links
This feature in SEMrush allows you to get notified if your name or website is mentioned on the web.
Brand Monitoring
She presented at MozCon 2021 – Internationalization Errors: How to Go Global Without Losing All Of Your Traffic
Jackie Chu
What is the highest weighted value for lighthouse scoring?
Total Blocking Time
Released in 2012, this algorithm update was focused on combatting webspam in the form of shady linkbuilding practices.
Penguin Update
Search engines shown one type of content while users are redirected to something significantly different is an example of a _
Sneaky Redirect