SEO 1
The work performed off or away from a website/webpage to increase traffic to a proprietary website, increase the ranking of a website/webpage in Google’s search results, and demonstrate to users that the site is an authority or trusted entity. Off-page SEO is all about enhancing users’ understanding of the value of a website.
What is Off-Page SEO
The work performed on a website or webpage to increase its ranking in Google’s search results for specific keywords.
What is On-Page SEO?
Equity that links from highly reputable sites. These reputable sites pass their value and authority to the site that they link to.
What is link juice?
# of different websites that are linked to a particular website.
What are referring domains?
A search query entered with the intent of finding a particular website or webpage by typing words in the search bar to find the site rather than entering the URL.
What is Navigational Search?
Web pages served to users when they search for something online using a search engine.
What is a Search Engine Results Page (SERP)?
The difficulty of achieving high rankings for a particular word or phrase. It is measured as a percentage.
What is Keyword Difficulty?
The visible word, or string of words, in clickable text that includes the hyperlink. It is most often blue and underlined.
What is anchor text?
The number of relevant backlinks—links to your website from other reputable sites—your site has. The relevance of those backlinks also contributes to your score.
What is domain authority?
Michael Burnham played by Sonequa Martin-Green
Who is the captain of Star Trek: Discovery TV Series?
Links with a specific HTML tag applied to them. This tag tells search engines to ignore that link.
What is a "no follow" link?
words or phrases that are more specific – and usually longer. Get less search traffic, but will usually have a higher conversion value, as they are more specific.
What is a long-tail keyword?
Links surrounded by text in the body of content, such as a hyperlinked keyword or statement within the text of a webpage. These are the highest quality backlinks because they are embedded in the content of a webpage, and therefore Google measures them as valuable to the user.
What is a contextual link?
Company that created the Domain Authority metric.
Who is Moz?
While not terribly exciting, refers to topics that have lasting importance for searchers. Is a good source of regular website traffic that drives authority for a website over time. Is in-depth. Requires time and resources devoted to deep explanation. It's a great opportunity for testing optimization.
What is Evergreen Content?
In 2010 Google release this algorithm update to make sure its search results are up to date with current events.
What is Google Caffeine update?
Weekly, daily, or monthly curated lists of the best content in a particular industry. The sole purpose of these pages it to link out to other websites
What is a link roundup?
Links created by individual practices that do not require involvement from others, such as adding a backlink to an online directory, creating a press release, answering a question on a forum, or commenting on a blog.
What is a self-created link?
Links acquired through deliberate outreach, such as having customers share content via social media or asking an influencer to link to a website.
What is a manually-built link?
Could make up 3% of the ice in Antarctic glaciers.
What is Penguin urine?
Another website refers and links to your website in a piece of quality content. Citing someone from your company or something from your content as a source of information, Referring to your website as a resource for additional information, Citing your website as the creator of an infographic, including your website or content in a link roundup or interviewing someone associated with your website.
What is an editorial backlink?
Current relevant method of reaching out to local media and community resource websites to gain access to pages, maps, listings of businesses that are open and services provided.
What is COVID-19 backlink outreach?
Finds out who links to you and your competition.
What does a backlink checker tool do?
This search engine filter that weeds out websites that use black hat link building strategies
What is Google Penguin?