Technical
This "machine-like" file tells search engine crawlers which pages they can and cannot access on your website.
What is robots.txt?
This prominent SEO blogger is a contributing editor to Search Engine Land and regularly reports on big changes in the SEO space.
Who is Barry Schwartz?
Links from external websites pointing to your site, considered one of Google's top ranking factors.
What are backlinks?
This HTML element appears in search results as the clickable headline and should be 50-60 characters long.
What is a title tag (or meta title)?
This file used for AI to understand your website is referred to only by its acronym.
What is LLMs.txt file?
This Core Web Vital requires a score of 2.5s or less to be considered good for loading.
What is Largest Contentful Paint (or LCP)?
This prominent SEO speaker is also a part-time DJ.
Who is Lily Ray?
This metric, ranging from 0-100, was developed by Moz to predict how well a page will rank in search results.
What is Domain Authority (or DA)?
These HTML tags (H1, H2, H3, etc.) structure your content and help search engines understand page hierarchy.
What are header tags (or heading tags)?
This process leveraged by Google's AI Mode in particular, aims to predict questions by customers in order to generate more detailed responses.
What is query fano-ut?
This HTTP status code indicates that a page has been permanently deleted from the server with no forwarding address.
What is a 410 Gone?
This SEO entrepreneur had a "spark" of inspiration and recently launched a game studio.
Who is Rand Fishkin?
This type of anchor text is often flagged by Google as being related to manipulating rankings.
What is money?
This attribute provides alternative text for images, helping with accessibility and allowing search engines to understand image content.
Question: What is alt text (or alt attribute)?
This type of code is challenging for Google to render and impossible for current AI to render.
What is JavaScript?
Either of these types of formatting of schema markup is less popular than their brother Jay-son.
What is Microdata or RDFa?
This SEO figure owns a large agency that was sued by FTX for $55 Million in 2025.
Who is Neil Patel?
This tag is placed with a backlink to indicate to Google that the link was added as part of an advertisement or sponsorship.
What is rel="sponsored"?
This element in your URL structure should be descriptive, contain keywords, and use hyphens instead of underscores.
What is a URL slug?
This connective tissue is used by Google to highlight related concepts for unique visibility in Google Search by holding information in different nodes about prominent figures, places, and things.
What is Google's Knowledge Graph?
This rendering method allows JavaScript content to be pre-rendered on the server before being sent to the client, improving both SEO and initial load time.
What is server-side rendering (or SSR)?
This former journalist at Search Engine Land is now Google's Ex-Search Liaison after spending 7 years in the role.
Who is Danny Sullivan?
This AI powered detection tool, noted in the recent August Spam Update has been used by Google to find and identify toxic backlinks.
What is SpamBrain?
The practice of linking to other relevant pages within your own website to distribute link equity and improve site navigation.
What is internal linking?
What is Retrieval-Augmented Generation (or RAG)?