Emily: Things to Know
These are search terms that have lower volume than "fat head keywords"
Long-Tail Keywords
Search engines are more likely to find valuable information on a site that has lots of content, as opposed to ____ content.
Limited
Adding these to your social media posts will make the posts seem more credible.
Even highly-relevant keywords may not be worth pursuing if they are not this type of keyword.
High-Traffic
Examples of these include H1, H2, and H3, which make it easier for search engines to identify and display different segments of your content.
Content Headers
Which is better for informing users about your content: your website or social media?
Social Media
Expertise // Value
This type of content prevents site users from thinking your work is a copy of someone else's (even if yours is actually the original).
Compelling // Unique
These can lower your ranking with search engines if they previously used the domain you just bought.
Spammers.
You can become a trusted voice in your industry or topic by using social media to do this.
Interact with // Build your community.
Doing this will eliminate duplicate content and diluted page rank in the search engine index.
Canonicalizing URLs
Adding _____ to relevant content on your site impacts how valuable the information is perceived to be.
Links
Search engines can tell when you gain followers in this way.
Inorganically // by Purchasing Followers
Increasing font size, embedding videos, and compressing images are examples of these types of solutions.
Mobile-Friendly Solutions
These pages can "cleanse" your old, unused URLs by preventing them from showing up on Search Engine Results Pages (SERPs)
It is better to use these types of keywords when creating SEO-friendly content for your website.
Targeted Keywords // High-Quality Keywords // High Competition Keywords
Is it better to share content on a regular basis, or to only share something when you have a genuine, unique idea?
Consistent content helps build authority in your industry.
Becoming known for certain types of content can help you find this.
Your niche // voice // audience.
This can affect user experience, bounce rate, time on page, and other key metrics that search engines use to rank your page.
Site Speed.
Benefits of good site structure include increased usability for visitors and better ____ by search engines.
Indexing
These rich-media computer programs prevent search engine crawlers from identifying your site's content.
Flash and/or Java
Capitalizing on this is the goal of building authority
Web Presence
When a consumer searches for nearby locations such as a restaurant, they are engaged in this.
Local Intent
When you register a domain name, does your search engine ranking start fresh, or is it affected by previous users?
This term refers to a search engine's ability to navigate through your website's content without hitting any dead-ends.
Crawlability