Keys to Keywords
A type of keyword associated with low volume but high convertibility, often defined as consisting of three or more words
What is a longtail keyword?
Tags on a webpage that tell search engines important details about that webpage and, thus, are frequently crawled by search engines. Examples include webpage titles and headings.
What are meta-tags?
The programming language associated with a webpage's title, headings, etc.
What is HTML?
The page on which search engines display search results, often shortened to a well-known, four-letter abbreviation
What is a SERP?
The name of the tool within Ahrefs used for researching and identifying keywords.
What is keyword explorer?
A keyword for STARTING your keyword research
What is a seed keyword?
A hotspot for crawlers: the text "behind" images/graphics on webpages that provide a written description about the graphic
What is alt-text?
The key to everything technical SEO, that helps companies spot issues that might be hindering a website's crawlability, indexability, etc.
What is a site audit?
The name of an algorithm traditionally used by Google to discern the quality/authority of a website by understanding the quantity and quality of backlinks pointing to it from other websites.
What is PageRank?
A free SEO tool from Google that the instructor emphasized every business should set up and use, that lets you control your presence on Google and learn about your Google search performance.
What is Google Search Console?
Keyword placement is just one of many of these, or things you can do to move your content higher in search listings
What are ranking factors?
The highest number associated with heading tags on webpages. (Also, the heading that earns a webpage the LEAST amount of SEO credit.)
What is H6?
A major Google quality update, named after an animal, that we said was responsible for shifting around billions of dollars in search traffic when it took place.
What was the Panda update?
Two levels of the SEO process
What are program-level and content-level?
A "tool" used by websites to earn more search traffic around coveted keywords by analyzing and then leapfrogging the content presently ranking highest for the same keyword.
What is the Skyscraper technique?
Three things that must be balanced (i.e., juggled) in identifying keywords for a business to pursue. (In other words, you want keywords at the intersection of these three things.)
What are relevance, volume, and difficulty?
Crawlers will discover your web content via backlinks pointing at your site. This is what we call the quality, quantity, and nature of backlinks won by your site.
What is a link profile?
This is where the Synopsys blog, originally and mistakenly, had placed the name of its blog ("From Silicon to Software") in each of its blog posts. That is, instead of using the spot to rank for an important keyword.
What is the H1 tag?
Google recently added THIS to its decades-long formula for defining quality content. (I need the letter and its meaning.)
What is another E -- standing for Experience?
The report in Google Analytics that shows the sources from which a website is receiving traffic.
What is the acquisition report?
If you're trying to win keywords around financial and/or health-related topics, you really have your work cut out for you. Why? Because Google is especially stringent with THIS kind of content, abbreviated with four letters, when rewarding organic traffic to websites.
What is YMYL?
The first destination for bots when they visit a website, where they'll stop to see what webpages are allowed or disallowed for crawling purposes.
What is the robots.txt file?
Three things that really matter, according to Google, if an organization wants to rank high in LOCAL search listings.
What are distance, prominence, and relevance?
When search engines attempt to determine a searcher’s intent by understanding natural language (i.e., how humans really talk).
What is semantic search?
The name of a rival, all-in-one SEO tool that competes directly with Ahrefs. (The instructor has mentioned two by name this semester.)
What is Moz and/or SEM Rush?