Show:
HTM-Hell
SE-Whoa!
KPIs
Social SEO
Tool Much Fun
100
Give 3 html elements that more impact that normal text
1) H1 2) H2 3) Meta title 4) alt tags
100
What's the most important on-page ranking factor?
Title tag
100
What is the primary KPI for aquisition products?
New Customers (from internet if marked as such in sources) Unique website hits if no retention
100
How do you implement authorship on a blog post?
1) Link to Google+ profile w/ rel="author" or ?rel=author and add the website to the "Contributor to" section on the Google+ profile 2) "3 Link Monty" 3) Verify on Google+ with an email address from the same domain.
100
Name at least 1 tool that is commonly used for blog outreach
Cision, BuzzStream, GroupHigh
200
Write out a link to Autovitals homepage with the anchor text "AutoVitals"
AutoVitals
200
What type of redirect passes PageRank?
301 Redirect
200
What are the two primary KPIs for retention customers?
1) Visit Frequency for returning vehicles in last 12 months 2)Avg amount spent per returning vehicle for last 12 full months
200
List 3 social bookmarking websites
StumbleUpon, Reddit, Pinterest, Digg, Delicious, Slashdot
200
Name at least 1 tool that can analyze the competitiveness of a keyword.
SEcockpit, SEOmoz's Keyword Difficulty Tool, Market Samurai, Traffic Travis, Learn2Rank's Keyword Inspector
300
Name 4 important parts of the footer
1) Shop name 2) Shop address 3) Shop domain 4) Review Rating 5) Shop phone number
300
Do meta descriptions have a direct impact on keyword rankings in major search engines.
No.
300
What is the name of the protocol that affects how content appears on social networks when shared.
Open graph
300
What tool shows search volume over multiple months & years?
Google Trends
400
Write out the code to block an entire website in robots.txt
User-agent: * Disallow: /
400
What month and year was the Penguin update released? Bonus: What month and year was the Panda update released?
Penguin: April 2012 Panda: February 2011
400
Which campaign tracking variables should you always use when manually tagging a URL: a) utm_source, utm_medium, utm_campaign b) utm_content, utm_campaign, c) utm_source, utm content d) utm_campaign, utm_adgroup, utm_term
a) utm_source, utm_medium, utm_campagin
400
In January 2012 Google announced a radical shift in personalization - aggressively pushing Google+ social data and user profiles into SERPs. Google also added a new, prominent toggle button to shut off this personalization. What is the name of this update?
Search + Your World
400
Name 3 sources that provide SEO's with link data.
Open Site Explorer, Majestic SEO, aHrefs, Google Webmaster Tools, Bing Webmaster Tools, Blekko, link: query in Google
500
Write out what the canonical tag should be for Autovitals' homepage. (hint: it has a "www")
500
Name 3 business directories other than yelp, citysearch, and yellowpages
facebook, BBB, angie's list, Merchant Circle
500
How long does a "session" last in Google Analytics?
30 minutes
500
How can an SEO get a webpage quickly indexed by Google?
1) Submit to Google in Google Webmaster Tools 2) Share the URL on Google+ 3) +1 the URL
500
Name 2 tools to check keyword rankings
Authority Labs, SEOmoz Rank Checker, Google Webmaster Tools, SEO Book's Rank Checker, SERP Fox, Rank Tracker